All items tagged with "Brand Finance"

Apple’s Brand Is Worth More Than The Cost Of The Apollo Space Program

astronaut

Apple’s brand value is more than the total cost of the Apollo Space Program in today’s dollars, according to a new report by brand consulting agency Brand Finance.

Apple topped a list of 500 firms — including heavyweights like Walmart, Google, and AT&T — to be named the most valuable billion-dollar U.S. brand name.

Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company’s brand, taking into account current and expected future revenue. Notably Apple was the only brand to have surpassed the $100 billion mark, being valued at $104.7 billion.

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