All items tagged with "Brand Bank"

Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.

Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”

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