All items tagged with "brand awareness"

iMacs Named “Most Desirable” Desktop Brand In U.S.

new-iMac

A new report from analysts Park Associates has placed Apple at the top of the list for most desirable brand in the desktop computer category.

Apple has previously topped the survey for most desired brand in tablets, smartphones, MP3 players, and streaming devices — but this adds one more platform to the list.

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Apple Stores Top List Of America’s Most Profitable Retail Outlets

Apple Stores Top List Of America’s Most Profitable Retail Outlets

If you’ve read the Steve Jobs biography by Walter Isaacson, you may remember that Apple’s board was initially very hesitant to give Jobs a green light about creating Apple’s retail stores. A decade later, the stores have been an amazing success with hundreds of outlets around the world. They have also become the most profitable retail outlets in America.

Research company RetailSails ranked the country’s top retailers using the common retail metric of annual sales per square foot. Apple nabbed the top spot with sales averaging $5,647 per foot – nearly double high-end jeweler Tiffany and Co., which came in a distant second.

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