Fitness models are the new booth babes at CES

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CES's booth babes have been replaced by toned fitness models.
CES's booth babes have been replaced by toned fitness models.
Photo: Traci Dauphin / Cult of Mac

Cult of Mac CES 2016 full coverage LAS VEGAS — Booth babes have returned to CES — in the guise of fitness models.

Following complaints the last few years, the giant electronics show here in Vegas had been moving away from scantily clad sirens employed to draw inquisitive eyes to exhibitor booths.

But they’ve been replaced by a new type of eye candy: super-fit women showing off the latest health products or demonstrating fitness gear.

Why There Were No Booth Babes At Macworld [Macworld 2013]

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Farnaz Kermaani of the Cre8Agency modelling agnecy and her client, Jeremiah Fowler, PR director of MacKeeper, a Mac software company.

macworldbugSAN FRANCISCO, MACWORLD/iWORLD 2013 – After my article last year about Macworld booth babes, I expected to find lots of models again this year at the show. But to my surprise, there were none to be found.

The reason surprised me, but makes total sense.