Booq’s new Viper hardcases are tough, zip-up versions of the regular Viper sleeve, an already very protective case to carry your MacBook or iPad. The hardcase is sized to fit an iPad, an 11-inch MacBook Air or a 13-inch MacBook Air. MacBook Pro users can suck it – it’s not like you ever leave the house with your giant computers anyway.
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I’m forever intrigued with Booq — a bag-maker headquartered just a stone’s throw from design-crazy Pasadena — and its maverick creations. The company’s latest is the Boa Shift backpack; while it doesn’t much that’s new, it seems to gather all their signature design elements into a single bag.
Designs from California bag outfitter Booq tend toward the highly unorthodox and original; the last time I wrote about one of their bags I even made a tongue-in-cheek suggestion that the company’s gear was designed by folks from outer space.
But with its square-jawed, establishment lines and pockets that open conventionally, Booq’s new $150 Boa brief laptop bag seems like it would look much more at home on the set of Mad Men than it would on the set of Battlestar Galactica.
Booq’s new Fibre Snapcase is yet another shell-style iPhone 5 case, but this one at least has the distinction of using the neat linen-y material also found in Booq’s excellent Mamba device bags. I kind of like the look of it, but I wish that it had gone little further.
The Boa Squeeze, Yet Another Bag from Booq That Looks Like it Was Designed by Aliens (The Space Kind)
Of course, I have no way of knowing whether space aliens actually had a hand in designing the Booq Boa Squeeze. I ran into a couple of Booq bigwigs in an elevator at the Consumer Electronics Show in Vegas once, and they seemed pretty cheery, completely normal, and not at all alien-like — too not-alien-like, considering Booq is based in Southern California (I consider myself a Southern Californian; we’re all weirdos). And Booq’s Sierra Madre HQ is suspiciously close to NASA’s Jet Propulsion Laboratories…
Anyway, whether or not of alien origin, what’s clear is that Booq’s bags are unlike any others on this planet — and their new lightweight, zillion-pocketed Boa Squeeze laptop backpack is no different.
Having utterly failed in my efforts to not buy an iPad mini, I have already started a collection of cases. Most of them are review units, and almost all of them add too much weight and bulk to the tiny mini. But the Booqpad mini seems to have a different idea: If you’re going to add weight anyway, why not just go the whole way and make the extra grams worth it?
Believe it or not, Christmas is almost here, and we’ll mark this midwinter festival by getting together with friends and family and continuing to drink and eat far too much.
Meanwhile, we also buy gifts for those same friends and family members, whether they want them or not. Luckily, we’re here to help, and if you follow our festive advice, your gifts just might make it into the “wanted” category.
From now until Christmas, Cult of Mac will be putting together holiday gift guys full of ideas for the special ones in your life, no matter what their interests or your budget. Today, we’re looking at gifts that cost less than $50. Yes, you can appear to be a big spender, but without actually spending that much.
You lucky thing. The summer’s over, or nearly over, and you’re already planning on heading back to school. Just like last year, you will begin this year fresh and full of energy and enthusiasm, only to be ground down by the man. Luckily, we’re here to help with advice on the best apps and gear to get you through the year and into next year’s summer vacation with the least effort possible.
So sit back, relax and take a look at the Cult of Mac back to school/college superguide.
Magnets are a big part of almost all Apple’s products these days — the MagSafe power adapter, the iPad Smart Cover, the closures for all its notebooks and even holding the screen on the iMac.
So why not use magnets in cases? That’s the thinking behind Booq’s shiny new Viper Sleeve for the MacBook Air.
Booq’s latest range of bags know that your camera and your MacBook or iPad are intimately related. The Python camera bags not only carry your camera and lenses in safety and comfort, they also have space for your computer or tablet.