Top Apple Analyst Horace Dediu Calls ‘Jony Ive’ The Best Apple Book Yet


Is this
Is this "the best book about Apple so far"? Read it and find out!

Jony Ive takes extra pains to keep his personal life private, but Leander’s book Jony Ive: The Genius Behind Apple’s Greatest Products shines a light in corners of Jony’s life and at Apple HQ that few have ever seen, especially when it comes to Apple’s design processes.

The book garnered praise from readers during its release last Fall, but we were super-giddy this afternoon to see that the world’s leading Apple analyst, Horace Dediu, just plowed through all 320 pages and says it’s the best book about Apple so far.

Over the last few years we’ve devoured Dediu’s insightful and intriguing Apple analysis on his site Asymco, but here’s what he had to say about the book:

This Week In Cult Of Mac Magazine: All About Jony Ive


Cover design Craig Grannell.


We’ve dedicated this issue of the magazine to Sir Jony Ive, the Apple designer whose imagination brings us all the gadgets we love.

Inside, you’ll find an exclusive excerpt from publisher Leander Kahney’s brand-spanking-new book “Jony Ive: The Genius Behind Apple’s Greatest Products” along with the story of how Leander met Ive for the first time. (It turns out Jony is nice, especially to forgetful reporters.) The book excerpt takes you back to where it all began: in the UK where a young Jony started working with his father in the garage.

As we do every week, we also bring you the best in new apps, picks from what’s worth your while in books, music and movies in iTunes and our exclusive Apple genius column delves into getting hired and what to do if you happen to find love while getting your iPhone repaired.

Keep the feedback coming — we’re listening!

The Jony Ive You Don’t Know, This Week On Our All-New CultCast



Jony Ive. He’s the private man who some say is Apple’s own heart… and on our newest CultCast, our own Leander Kahney, with his new book Jony Ive: The Genius Behind Apple’s Greatest Products hitting stores Nov. 14th, reveals inside information about the design icon, and how he and his teams create the world-renowned products we all use every day. Plus, J.D. Power says, for the first time ever, Samsung tabs are better than iPads… we’ll debunk!

Have a few laughs and get caught up on each week’s best Apple stories. Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let baseline roll!

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Shrine Of Apple Creator Debuts Iconic, The Perfect Coffee Table Book For Any Apple Lover


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Jonathan Zufi is an expert at taking beautiful photos of Apple products. He’s been doing it at the Shrine of Apple for years, and now he has a new book out called Iconic: A Photographic Tribute to Apple Innovation.

For an extensive, professional gallery of every Apple product imaginable, look no further. Zufi has assembled an immense tribute to Apple’s legacy that every fan of the company will appreciate.

Steve Jobs Personally Ordered All Apple Ads To Be Removed From Fox News

"You, go out and get me the softest mattress you can find!"

Even though Steve Jobs had a solid working relationship with News Corp. CEO Rupert Murdoch, it’s no secret that Steve Jobs hated Fox News. In fact, in Walter Isaacon’s authorized biography, Steve Jobs said that “Fox has become an incredibly destructive force in our society.”

Rather than associate Apple’s brand with Fox News, Steve Jobs decided to personally order all of Apple’s ads to be removed from the conservative TV network.