All items tagged with "book excerpts"

How Steve Jobs Got The NeXT Name From Bill Gates, Got Nelson Mandela To Think Different And Other Tales

How Steve Jobs Got The NeXT Name From Bill Gates, Got Nelson Mandela To Think Different And Other Tales

Thanks to Ken Segall’s new book about Apple, Insanely Simple, we have heard about how Steve Jobs was willing to dress up as Willy Wonka, and how he felt about the negative reaction to the infamous hockey puck mouse.

Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.

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Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.

Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”

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