Today in Apple history: Bono’s (PRODUCT) RED iPod

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Remember this limited edition iPod?
Photo: Wikipedia/Re-ality CC

Oct13October 13, 2006: Ten years ago today, Apple launches its limited edition iPod nano (PRODUCT) RED Special Edition music player.

Created in association with U2 lead singer Bono and Bobby Shriver, 10 percent of each units sold goes to fighting AIDS in Africa. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.

U2’s album is still huge among iOS music users

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Apple's U2 marketing campaign cost over $100 million. Photo: Apple
Apple's U2 marketing campaign cost over $100 million. Photo: Apple

Despite angering iOS users by forcing their album, Songs of Innocence, onto every iPhone and iPad in the world, U2’s iTunes exclusivity bet is paying off big time.

Nearly one in four of all music users on iOS devices listened to U2 in January, which was nearly double the second most popular artist, Taylor Swift. The force-fed album debuted last fall but its impact is still visible five months later, according to Kantar’s latest survey of iOS users, which found that 23% of all music users on iOS listened to at least one U2 track in January.

Here’s the top 10 artists in January:

Unsure which iPhone 6 to get? We’ll help you decide on our all-new CultCast

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Decision time: Which iPhone 6 is right for you? We’ll walk you though the features of both new iPhones to help you make that very decision in time for the Sept. 12th pre-order. Plus, will Apple Pay be replacing our wallets? We’ll tell you our thoughts and musings. And of course, the Apple Watch—we’ll review its features and reveal our initial impressions. And finally… he did it… Tim Cook brought back the One. More. Thing. Some of us are thrilled. Some of us aren’t. Hit play for all that and more.

Titter your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.

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(RED) says Bono was just joking about Apple’s ‘modesty run amok’

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Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.