Today in Apple history: Bono’s (PRODUCT) RED iPod

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Remember this limited edition iPod?
Photo: Wikipedia/Re-ality CC

Oct13October 13, 2006: Ten years ago today, Apple launches its limited edition iPod nano (PRODUCT) RED Special Edition music player.

Created in association with U2 lead singer Bono and Bobby Shriver, 10 percent of each units sold goes to fighting AIDS in Africa. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.

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U2’s album is still huge among iOS music users

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Apple's U2 marketing campaign cost over $100 million. Photo: Apple
Apple's U2 marketing campaign cost over $100 million. Photo: Apple

Despite angering iOS users by forcing their album, Songs of Innocence, onto every iPhone and iPad in the world, U2’s iTunes exclusivity bet is paying off big time.

Nearly one in four of all music users on iOS devices listened to U2 in January, which was nearly double the second most popular artist, Taylor Swift. The force-fed album debuted last fall but its impact is still visible five months later, according to Kantar’s latest survey of iOS users, which found that 23% of all music users on iOS listened to at least one U2 track in January.

Here’s the top 10 artists in January:

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Unsure which iPhone 6 to get? We’ll help you decide on our all-new CultCast

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Decision time: Which iPhone 6 is right for you? We’ll walk you though the features of both new iPhones to help you make that very decision in time for the Sept. 12th pre-order. Plus, will Apple Pay be replacing our wallets? We’ll tell you our thoughts and musings. And of course, the Apple Watch—we’ll review its features and reveal our initial impressions. And finally… he did it… Tim Cook brought back the One. More. Thing. Some of us are thrilled. Some of us aren’t. Hit play for all that and more.

Titter your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.

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(RED) says Bono was just joking about Apple’s ‘modesty run amok’

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Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

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In rare chat, Bono and Jony Ive will reveal how design can change the world

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The 61st Cannes Lions International Festival of Creativity is honoring U2’s Bono with the first Cannes LionHeart Award for his achievements in the war on AIDS through (RED), a charity he created that has partnered with Apple for years.

Jony Ive will join Bono at Cannes Lions for a special interview moderated by Shane Smith, the CEO of VICE Media. The discussion with Bono and Ive will center around “the success of (RED) and it’s unique collaboration with global partners,” namely Apple.

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Square’s (RED) Card Reader Takes A Swipe At AIDS

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Apple has been a long time supporter of Project RED by selling special edition products that help the charity, but now you can help fight AIDS just by swiping credit cards on your iPhone.

Project RED announced today that it teamed up with Square to launch the new SQUA(RED) Reader. The red credit card reader costs $10, 97.25% of which goes straight to the Global Fund to fight AIDS.

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Why Your Old Mac Could Be Worth Big Bucks, This Week On Our Newest CultCast

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It’s our T-Day edition CultCast! This time: Jony Ive’s golden touch makes millions for charity; Apple teases underwhelming Black Friday deals; how Apple’s blacklist keeps bad press at bay; the new money in old macs; and we pitch our favorite Thanksgiving Day foods on our holiday edition Faves ’N Raves!

Have a few laughs whilst getting caught up on each week’s finest Apple stories! Download new and past episodes of The CultCast on iTunes or hit play below and let the audio enjoyment commence.

Thanks to lynda.com for sponsoring this episode. Learn at your own pace from expert-taught video tutorials at lynda.com.

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Surfboards, Spacesuits and Scooters: Jony Ive Talks About RED Auction [Video]

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Apple Design Genius, Jony Ive and famed designer Marc Newson have teamed up to create a one-of-a-kind collection of items to be auctioned off for Bono’s Project (RED). Not only have the pair collected a number of objects for the auction that are fantastic in their own right, but they’ve also teamed up to create some truly lustworthy products like the gorgeous Leica M, a super-minimalist aluminum desk and this $60k red Mac Pro.

The auction is set to take place on November 23rd and even though mere mortals like us can only dream of having enough cash to drop 70 large on a “Zvezda” Soviet Cosmonaut Suit – all in the good name of fighting AIDS and Tuberculosis of course – Sotheby’s has published a video of Jony and Marc discussing why they chose the items in their collection.

Short answer, via Jony: “The criteria that we both had was that we both just wanted to own each one really badly.”

Here’s the video:

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This Is What A Jony Ive Designed Leica M Looks Like [Gallery]

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Ever since Phil Schiller admitted that Apple considered making a standalone camera at one point, we’ve wondered what the results would look like if Sir Jony Ive’s obsessive attention to detail was applied to a full-framed camera. As part of Bono’s charity auction for Project (RED), Leica unveiled The Leica M for (RED) designed by Jony Ive and Marc Newson that will be auctioned off at Southeby’s on Nov. 23rd to fight AIDS, malaria, and tuberculosis.

Jony and Marc redesigned the Leica M by going through a total of 561 models and nearly 1000 prototype parts over 85 days to create the one of a kind camera that features a laser machined aluminum body, and an anodized aluminum outer shell to go with the full-format CMOS sensor inside.

Get a glimpse of all the impeccable details in the gallery below:

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