How does a wearables company survive being Sherlocked? Jawbone has some ideas.
In the business world, Apple entering your product category is a little bit like a tsunami crashing into a home aquarium. What had previously seemed like a nice, small and self-contained ecosystem suddenly runs the risk of being obliterated by a giant wave-maker.
When Tim Cook announced the Apple Watch at Apple’s recent media event, the crowd went wild. But exciting as it was for consumers, it represents a seismic shift for the currently $330 million wearable tech industry.
Devices that can serve up smartphone notifications, track fitness goals and even advise us on health matters have the potential to be huge — but they’re not yet. That’s about to change, according to Juniper Research, which forecasts that wearable devices like smartwatches could hit sales of $19 billion by 2018.
What happens to Apple’s marketplace rivals as this sea change takes place? Cult of Mac did some digging to find out how companies like Jawbone and Fitbit plan to survive Apple’s smartwatch revolution.
Jawbone has today launched a new platform for iOS that allows third-party apps to work with your Up wristband. The API is called the Up Platform, and provides access to all of your fitness data, including steps, calories, and distance traveled.
The Up Platform has already been integrated into ten iOS apps, including IFTTT, LoseIt, Maxwell Health, MapMyFitness, MyFitnessPal, Notch, RunKeeper, Sleepio, Wello, and Withings.
LAS VEGAS, CES 2013 – Our own Charie Sorrel wasn’t a huge fan of the BodyMedia Fit Link activity tracker when he reviewed it a few months back; negatives ranged from a user-unfriendly app interface and just the overall gawkiness of the device itself. BodyMedia has listened, and addressed at least one of those issues with a smaller, sleeker version of the Core called the Core 2 — and it’ll even allow you to pop the four-sensor device into elegant jewelry designed to accept the, well, core of the gadget.