BMW and Daimler put the brakes on Apple Car deal

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The BMW i3 was a crowd pleaser at CES 2014.
The BMW i3 was a crowd pleaser at CES 2014.
Photo: BMW

Talks between Apple and German carmakers Daimler and BMW have fallen apart, after Apple sought to strike a deal with the companies for its electric car project. 

BMW and Apple have been rumored to be talking about a partnership for nearly a year now. Apple supposedly wanted to use BMW’s i3 carbon fiber body as the basis for its car but it appears that the company will have to go solo for now. 

Ferrari boss thinks Cupertino will outsource Apple Car

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The BMW i3 was a crowd pleaser at CES 2014.
The BMW i3 was a crowd pleaser at CES 2014.
Photo: BMW

It’s an open secret that Apple is building it’s own electric car, but according to the chairman of Ferrari, Sergio Marchionne, it’s unlikely that the company will actually manufacture the vehicle on its own.

In an interview this morning on CNBC, Marchionne said that he believes the automotive industry is a space where Apple could really exhibit its skills. However, designing a car and making it are two different things, so Apple will probably have to outsource production.

Apple Car based on BMW i3 would be a ‘nice idea,’ says CEO

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The BMW i3 was a crowd pleaser at CES 2014.
Tim Cook allegedly wanted to use the BMW i3's body for Apple Car.
Photo: BMW

BMW’s CEO Harald Krüger thinks an Apple Car modelled on BMW’s electric i3 vehicle would be a “nice idea,” although he’s keeping tight-lipped about the chances of it actually happening.

And when there’s the potential of iPhone money involved, who can blame him?

Daimler CEO considers benefits of Apple Car collaboration

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Photo: Aristomenis Tsirbas/Freelancer

Apple has been slowly poaching some of Daimler’s top talent for its own car project that is nearly ready for testing, but according to Daimler CEO, Dieter Zetsche, it wouldn’t be totally inconceivable for Apple and the Mercedes-maker to work together on a future automotive project.

Zetsche said that “different types” of cooperation with Apple and Google are possible in the future, as carmakers have realized they need software experts and telecoms to help create the next-generation of automobiles.

Steve Jobs’ old BMW can be yours for $15,000

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You can now own Steve Jobs' BMW.
You can now own Steve Jobs' BMW.
Photo: Julius Winegar

Steve Jobs was notorious for cruising around Silicon Valley in a Mercedes without a license plate during his last decade at Apple, but before El Jobso upgraded to the SL55 AMG, he and his wife Laurene owned a BMW 325i convertible.

That convertible can be yours, now that its third owner is placing the unique bimmer up for sale.