BlackBerry has announced that it will not renew the T-Mobile (U.S.) license to sell its products when it expires on April 25 — ending a decade-plus relationship between the two companies.
“BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers,” said BlackBerry CEO John Chen in a statement.
BlackBerry — the beleaguered Canadian smartphone maker that controls literally 0 percent U.S. market share — is now suing its own executives to prevent them from quitting their jobs and flocking to Apple. Really!
That’s not to say that the iPhone 5c’s sales are what Apple wants it to be. In the most recent quarterly earnings conference call, Tim Cook himself admitted that iPhone 5c demand “turned out to be different than we thought.” Even though the iPhone 5c is selling well according to the standards of the rest of the smartphone industry, you have to wonder if even for $100 less, people would really prever a colorful plastic iPhone 5c than a premium-feeling iPhone 5. Even people opting for year old miles are buying an iPhone to get a high-end product, and the major failing of the iPhone 5c seems to be the plastic just doesn’t satisfy that requirement. What do you think?
Apple designed CarPlay “from the ground up” to be the future of car dashboard systems. And while technology is still based on iOS, how it communicates with the car is another matter. CarPlay utilizes QNX, the leading platform in the growing “infotainment system industry” that is owned by none other than Blackberry.
Apple is listed as a partner on the QNX website. QNX runs the embedded systems in many vehicles, including luxury brands Apple has associated CarPlay with, like Mercedes.
Even BlackBerry CEO John Chen said that he was “outraged” by T-Mobile’s behavior.
As a make-good, the network operator has now said that it will offer any customer who wants to upgrade to a new device $250 for a BlackBerry phone — or $200 for any other smartphone, including the iPhone.
Do you think Blackberry is dead? So does T-Mobile, which is why they tried to get Blackberry customers on the network to switch over to Apple’s smartphone. But apparently, Blackberry has some life in it yet… or enough, at least, to get pissed off about T-Mobile counting the Canadian smartphone maker out.