Apple Pay was a massive flop on Black Friday

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Apple Pay is everywhere.
Is Apple Pay struggling to make an impact?
Photo: Apple

Apple may have kicked butt on Black Friday, with reports of its strongest Friday sales in history and more online purchases made using iOS devices than Androids by a giant margin.

There was one area of Apple’s business where Black Friday wasn’t a day of triumph, however, and that’s Apple Pay. According to a new report, only half the total percentage of Apple customers who used Apple Pay at last year’s Black Friday used it during this year’s sales bonanza.

Apple scores its strongest Black Friday sales in history

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Apple raked in the cash last quarter.
Apple raked in more cash than ever over the Thanksgiving weekend.
Photo: Jim Merithew/Cult of Mac

Black Friday may have handed Apple its strongest Friday sales in history, thanks to third party retailers heavily featuring the company’s products in their own promotions.

According to a note sent out by analyst Trip Chowdhry from Global Equities, the Apple Watch is likely to emerge as the M.V.P. of the shopping holiday — as the result of retailers offering big discounts on the device, as well as free shipping and zero sales tax.

Cyber Monday liveblog: Great deals on Macbooks, Bluetooth speakers, iPad cases and more

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Photo: Stephen Smith/Cult of Mac

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Black Friday was great, but there are even more killer sales for Cyber Monday. Check out the most spectacular deals below, like huge deals on rugged Bluetooth speakers, still-useful discounts on Macbook and Macbook Air, and a super useful iPad keyboard case for less.

Cult of Mac will keep digging through Cyber Monday ads to find the best deals on Apple products, electronics and gifts for everyone on your list. The deals are all piping-hot and ready for your online shopping blitz.

Last chance to save big on these digital goodies in our site-wide Black Friday sale [Deals]

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Photo: Cult of Mac Deals

Turkey Day has come and gone, and the Black Friday deals are about to do the same. Get in on these last minute bargains on a guitar that’s also a MIDI controller, and an HD security camera that connects in real-time through Wi-Fi. Plus, by entering the coupon code ‘BLACKFRIDAY’ at checkout you’ll save an extra 15%.