During today’s WWDC keynote, Apple’s Eddy Cue briefly mentioned Bing integration in iOS 7. While demoing new features in Siri, Cue mentioned that Bing is used to power web searches. Nothing was said about Google, and that shouldn’t come as a surprise.
Apple has been distancing itself from Google for quite some time. For instance, Apple Maps is now on iOS and OS X. Bing integration in Siri, while a more subtle move, is definitely a knife jab at Google. And Microsoft couldn’t be happier.