Microsoft released a completely revamped Bing app for iPhone today with a redesigned home page and a much larger emphasis on instant answers to search queries. Finding what you’re looking for now takes much less time. It’s possible that this release is a stepping stone to the iOS debut of Cortana, Microsoft’s answer to Google Now.
Microsoft released its list of the top Bing searches of 2014 this week, and among tech companies, Apple appears to be this year’s big winner, again.
The iPhone 6 and iPad both ranked among the top 5 tech search words of 2014, according to BingTrends. Other top searches included Fitbit and the Xbox One, but the iPhone 6’s biggest competitor – the Samsung Galaxy S5 – didn’t even place in the top 10.
Apple and Google aren’t the good friends they used to be thanks to the rise of Android as the iPhone’s main competitor. Ever since Apple axed Google Maps in iOS 6, it has been clear that Google’s days in Apple’s software are numbered.
The hardest Google service for Apple to replace is undoubtedly search. Siri is slowly becoming its own search engine of sorts that draws from multiple services like Wolfram Alpha and Wikipedia, but Google has remained the standard for traditional web search.
In iOS 8 and OS X Yosemite, Google is still set as Safari’s default search engine. But with the introduction of more search partners in Apple’s new software, it’s hard to believe that Google search will enjoy its prominence for much longer.
I asked Siri something yesterday, and s/he – as usual – misheard me. Whatever I actually asked, Siri thought I said “Election Tacos,” and as that didn’t really fit in with Siri’s abilities, he did a web search. Only instead of popping me into Safari, the results were shown right on the lock screen. And that’s not all.