Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Yonder Is Pinterest For Outdoor Junkies [Daily Freebie]

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yonder-1

Pinning, posting or tweeting one’s way through a wilderness adventure always seemed a little antithetical to me; isn’t one of the reasons for going out into nature to get away from all this artificial electronic junk anyway? Yes, of course, I too am guilty of the odd flirt with Facebook from the bush — but I always feel so dirty afterward.

Yonder, a free app that creates a social circle for outdoor enthusiasts, won’t change how I feel about Tweeting from the trail — but at least it might push me closer to an equilibrium by turning the tables by inspiring me to get out there (boy, are those pictures gorgeous), and putting the outdoors in my social media instead of the other way around.