It’s time for Apple Watch to get serious about fitness

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Here's how Apple could improve watchOS 4 for fitness buffs.
Here's how watchOS 4 could improve Apple Watch for fitness buffs.
Image: Graham Bower/Cult of Mac

Apple puts fitness front and center in its advertising for Apple Watch Series 2, even going so far as to claim the device is a “superior sports watch.” But in reality, it is not a sports watch at all. It’s a smartwatch. And that’s a massively important distinction.

Sports watches, like the TomTom Runner or Garmin Forerunner, are cheaper and more reliable at logging workouts, while smartwatches are jacks of all trades, which usually means they are masters of none. Or at least, not masters of fitness.

The sad fact is that it doesn’t have to be this way. Right now, it’s mostly the software that is letting Apple Watch down. That’s why I’m hoping that with its next major software update, Apple will finally get its smartwatch into shape for fitness fans. Here’s what I want to see in watchOS 4, which Apple will likely unveil at its Worldwide Developers Conference this June.

Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Yonder Is Pinterest For Outdoor Junkies [Daily Freebie]

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yonder-1

Pinning, posting or tweeting one’s way through a wilderness adventure always seemed a little antithetical to me; isn’t one of the reasons for going out into nature to get away from all this artificial electronic junk anyway? Yes, of course, I too am guilty of the odd flirt with Facebook from the bush — but I always feel so dirty afterward.

Yonder, a free app that creates a social circle for outdoor enthusiasts, won’t change how I feel about Tweeting from the trail — but at least it might push me closer to an equilibrium by turning the tables by inspiring me to get out there (boy, are those pictures gorgeous), and putting the outdoors in my social media instead of the other way around.