Going from BlackBerry to iOS management is a culture shift, but that can be a good thing.
Despite its continuing downward spiral, many IT professionals continue to acknowledge that RIM’s BlackBerry platform — or more accurately its BlackBerry Enterprise Server (BES) — remains the most secure mobile platform on the market. That’s a fact RIM hypes every chance it gets. Usually RIM points out that BES supports over 500 security and management policies. That’s roughly ten times the number of discrete management options that Apple has built into iOS.
While that number sounds impressive, the real difference between BlackBerry management and iOS management isn’t really about the number of policies. In many ways, it isn’t even about what IT can or can’t manage. The real difference is a cultural divide in the way mobile devices and mobile management is perceived.
Millard Drexler - J. Crew CEO, Apple board member, BlackBerry user
RIM has made a lot of headlines lately. Most of them have involved an ongoing exodus of executives leaving the company for greener pastures and/or reports of massive layoffs as the company tried to restructure itself under the leadership of new CEO Thorsten Heins.
There’s one bright spot of publicity for RIM this week, however. J. Crew CEO and Apple board member Millard Drexler uses a BlackBerry Bold 9900 – a fact noted after a CNBC piece about operations at J. Crew.
Is this good news for RIM? Yes and no. It shows that not every major company has abandoned the BlackBerry and not every executive has demanded an iPhone (at least not yet). Of course, if Drexler wasn’t a member of Apple’s board of directors, it’s likely that no one would really care what type of smartphone he used.
In what appears to be a watershed moment for Apple’s iOS, a leaked memo published at AppleInsider indicates the one of the world’s largest energy companies, Haliburton, will be transitioning to the iPhone as its exclusive smartphone of choice. That comes as a huge opportunity for Apple and iOS, and a huge blow to RIM.
According to the memo, the move will take place over the course of the next two years, but will be a complete transition from one platform to another with no plans to continues to support BlackBerry devices once the transition has been completed.