Why does Jony Ive, Apple’s chief designer, ride around in a chauffeured Bentley? It’s not like he doesn’t enjoy driving. It’s not because he’s incredibly wealthy, either.
Our very own Leander Kahney thinks he’s got Ive’s ride along motivation down, and you can read all about it in this week’s Cult of Mac Magazine, along with great stories covering 8 ways to speed up your Mac, getting ripped with your Apple Watch, why a veteran designer’s departure from Apple matters, and how to use your own Bluetooth headphones with Apple TV for a much more private experience.
All that and much more in another awesome issue of Cult of Mac Magazine, available now for download.
Luxury carmakers Bentley have once again turned to the iPhone to shoot the company’s latest short film: A video showcasing four major designers on London’s Savile Row, each given a commission to create a bespoke “driving jacket” for the high-end auto company.
Check out the short film and a special behind-the-scenes video below:
iOS devices have made tools like video editing more accessible for the general public, but they’re increasingly being used by the pros too.
Car maker Bentley’s latest ad, called “Intelligent Details,” was shot and edited using only an iPhone 5s (for filming), iPad Air (for stitching it all together) and handheld of accessories — including iPhones lenses and mounts.
The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.