Bentley celebrates excellence by shooting its latest ad with iPhone 6

The iPhone was once again the star of this year's Bentley shoot.
The iPhone was once again the star of this year's Bentley shoot.
Photo: Bentley

Luxury carmakers Bentley have once again turned to the iPhone to shoot the company’s latest short film: A video showcasing four major designers on London’s Savile Row, each given a commission to create a bespoke “driving jacket” for the high-end auto company.

Check out the short film and a special behind-the-scenes video below:

Bentley’s latest ad was shot with an iPhone 5s, edited on an iPad Air

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iOS devices have made tools like video editing more accessible for the general public, but they’re increasingly being used by the pros too.

Car maker Bentley’s latest ad, called “Intelligent Details,” was shot and edited using only an iPhone 5s (for filming), iPad Air (for stitching it all together) and handheld of accessories — including iPhones lenses and mounts.

The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.