Apple TV’s software designer bails on Cupertino

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The guy that designed Apple TV's software is leaving.
The guy that designed Apple TV's software is leaving.
Photo: Leander Kahney/Cult of Mac

Apple is losing one of the chief designers of the new Apple TV just months after the product launched to the public.

Designer Ben Keighran revealed that he is leaving the company after joining Apple four years ago when his company Chomp was purchased by Apple to inject fresh talent into Apple’s streaming box.

Chomp? Why Didn’t Google Think Of That?

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Cathy Edwards
Cathy Edwards was the CTO and cofounder of Chomp, an innovative app search engine acquired by Apple. She is now a senior iTunes engineer. She'll be working on one of the thorniest problems faced by the iOS users -- how to find the best apps.

Apple announced this week the acquisition of Chomp, an app-search startup.

Chomp CEO Ben Keighran is reportedly working already in Apple’s marketing department, and CTO Cathy Edwards is already employed as a senior iTunes engineer.

Chomp crawls the data associated with all the apps in an app store and uses a sophisticated algorithm-based search function to enable people to search and actually find the apps they really want. Less appreciated by the public (but not Apple) is what appear to be incredible analytics tools, enabling a deep understanding of what people are searching for, how successful they are at finding it and detecting meaningful trends in app demand.

Sound familiar? Search algorithms and analytics are Google’s core competency.