Jimmy Iovine, Tim Cook, Andre Young and Eddy Cue. Photo: Apple
Apple’s new headphone company received an official ban from the NFL this season, prohibiting the Beats cans from being worn at games or official press conferences, and Beats co-founder Jimmy Iovine couldn’t feel more lucky.
Iovine was the keynote speaker today at the University of Southern California’s Global Conversation, and according to Business Insider, he told the audience that the NFL’s decision to ban Beats at the behest of Bose was an inept move that’s turned Beats into a superhero.
A budding feud between Bose and Beats Electronics has ended with both sides settling out of court. Although the terms haven’t been made public, according to Bose the matter has been satisfactorily “resolved” and will no longer go to trial.
Both sides have agreed to pay their own costs and legal fees, and have asked the International Trade Commission to suspend its investigation into the disagreement.
Beats has been beaten — on the football field, at least.
Bose just laid a major smackdown on Beats, courtesy of a new deal with the NFL which bars any non-Bose headphones from being shown during interviews on NFL broadcasts.
The wide-ranging agreement covers TV interviews during training camps, practice sessions and, of course, game day — extending from prior to kickoff through 90 minutes after play has finished.
Beats has already responded with a statement, noting that, “Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual. Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”
Having previously filed multi-million dollars suits against Chinese knockoff brands, Beats is now suing one of its own — or at least someone who claims to be one of its own.
In a lawsuit filed late last week, Beats filed false advertising and unfair competition lawsuit against inventor Steve Lamar. Lamar has been involved with ongoing lawsuits with Beats regarding whether or not he can claim ownership of the brand after first bringing the idea of celebrity musical artist-endorsed headphones to Iovine.
There’s no beating Dre when it comes to earnings among hip-hop artists.
G-funk might have made Dr. Dre famous, but Beats made him wealthy to the tune of $620 million in pre-tax earnings, according to Forbes‘ recently published “Hip-Hop Cash Kings” list, which officially named the former rapper/producer the richest person in rap this year.
Off the back of Apple’s $3 billion acquisition, Dre’s so rich, in fact, that his wealth outstrips the other 24 “Cash Kings” on the list put together — which includes names like Jay Z and P-Diddy, who each took home $60 million from a combination of music, live concerts and endorsements.
When pressed about Apple’s plans for TV, Cook revealed that the Apple TV now has 20 million users. “It’s far exceeded the ‘hobby’ label we’ve placed on it,” said Cook. He also said he thinks watching TV is like “entering a time capsule” and that the whole experience is stuck in the 70s.
Another topic of conversation was Apple’s purchase of Beats. Cook shared a story about how he was skeptical about Beats Music until he used it one night. Based on the few minutes we’ve already seen from the interview, it looks like the full conversation will prove to be pretty interesting.
Ever since the Lightning Connector was first announced two years ago, we’ve known it could do more than just sync-and-charge: it could also play music. So when Apple bought Beats earlier this year, many assumed that it would be Apple’s new in-house headphone brand who would release the first Lightning-connected cans to market.
But nope. As it turns out, the first headphones to connect via a Lightning port to an iPhone, iPod, or iPad won’t come from Beats. It’ll come from Philips, who have just introduced their Fidelio M2L headphones featuring the funtionality.
The world already has more music streaming services than any sane person can subscribe to on a monthly basis, but Google is preparing to take on the likes of Spotify, Rdio, Pandora, and Beats Music with a new service of its own called YouTube Music Key.
Apple finalized its $3 billion acquisition of Beats Electronics just a few weeks ago, but for those looking give their earbuds a taste of Beats, the Online Apple Store is making the over-priced cans a little bit cheaper.