All items tagged with "beats"

Enemies no more: Apple and IBM unite to make iOS the king of enterprise, this week on The CultCast

Enemies no more: Apple and IBM unite to make iOS the king of enterprise, this week on The CultCast

This time on the CultCast: rumored new Apple tech could give weeklong battery life to future iPhones; why your grandma will love the new iTunes; after a 30-year feud, Apple and IBM kiss and make up; Kim Kardashian’s iOS app makes way more than it should; Beats brings the marketing magic back to Apple; and we pitch our favorite apps and tech then vote on which one’s best—it’s an all new Faves N Raves!

Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to TextExpander for supporting this episode! TextExpander for Mac saves you time and effort by expanding short abbreviations into frequently-used text, pictures, code blocks, and more, and it’s an application we use every single day. Try it out for free at Smilesoftware.com/cultcast.

Enemies no more: Apple and IBM unite to make iOS the king of enterprise, this week on The CultCast

Goooooold! Beats rewards World Cup winners with 24-karat headphones

Naomi Campbell rocks a pair of 24-carat Beats Pro headphones.

Naomi Campbell rocks a pair of 24-karat gold Beats Pros headphones.

The German champions may only get one World Cup trophy, but thanks to Beats Electronics, the team members will each get a complimentary pair of 24-karat gold Beats Pro headphones.

Having previously become the hit advertiser of the World Cup with its “Game Before the Game” ad (despite being banned from press events), Beats’ follow-up is a great marketing stunt. It also adds supermodel Naomi Campbell, who was photographed with the gold-dipped headphones and a similarly shiny soccer ball, to the list of high-end celebrities associated with Beats.

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Apple wants Jimmy Iovine to reignite its marketing magic

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If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help.

After getting tossed around by Samsung in the marketing ring the past few years,  the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.

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Dr. Dre is getting respect from Compton after Beats deal

(Photo by USA Today)

(Photo by USA Today)

It’s hard to imagine the inventor of gangsta rap having an office in the spotless halls of Apple’s Cupertino headquarters. Dr. Dre managed to rise above the streets of Compton to become the self-proclaimed “first hip-hop billionaire” thanks to Apple’s $3 billion acquisition of Beats.

While Dre is actually valued between $700-$800 million following the Beats sale, he is still an amazing success story. Not only did his hometown of Compton celebrate “Dre Day” for the first time this summer, but his incredible career is inspiring inner-city kids to dream big.

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EU regulators examining Beats deal for potential antitrust issues

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Is Apple’s $3 billion acquisition of Beats Music a potential antitrust case? European Union antitrust regulators announced this morning that it will rule on whether or not to clear Apple’s Beats music bid by July 30.

It is hoped that the deal will help Apple gain the lead in the rapidly-growing and lucrative music streaming business. The European Commission has the power to either clear the Beats deal unconditionally, or else demand concessions if it sees competition issues.

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Gadget Watch: Keyboards, skateboards, duck heads and drones

Red card: Beats headphones banned from World Cup

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Apple’s new headphone company has been spewing its love for the World Cup all over the internet with huge cinematic ads and exclusive Jay Z tracks, but there’s one place you won’t see a pair of Beats headphones – inside the actual stadiums.

FIFA has banned Beats headphones from the football pitch and official media events thanks to a licensing agreement with rival Sony.

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Beats Music gets exclusive access to Jay Z’s Jungle

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Beats already released one epic World Cup commercial this month, but last night Dre’s music behemoth tossed out another fantastic ad wrapped in an exclusive Jay Z track you’ll only find on Beats Music.

For the next week a new remix of “Jungle” featuring Jay Z alongside fellow Brooklyn-based friends, X Ambassadors & Jamie N Commons will be exclusively available on Beats Music streaming service.

Checkout the full Beats ad with J Hova’s ungodly soccer fueled verse:

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Beats deal netted LeBron James the biggest equity cash payout in sports history

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NBA superstar (and Samsung shill) LeBron James reportedly made some serious bank as a result of Apple’s $3bn Beats acquisition in May — ranking as the largest equity cash payout for a professional athlete in history.

Citing sources close to the issue, ESPN claims that James struck a deal to promote Beats headphones back in 2008, in exchange for a minority interest in the then-new company. Although it’s not known exactly how many shares he owned (Beats has always framed it as a “business relationship” without giving further details), it was enough to earn him a whopping $30 million in both cash and stock when the Beats deal was finally done.

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Beats and Apple are a match made in marketing heaven

Screen Shot 2014-06-05 at 3.30.54 PM

The latest ad for Beats headphones prominently displays Apple products, which probably has something to do with the fact that Apple is spending $3 billion to buy Beats.

Clocking in at just over five minutes, you won’t see the ad on TV. It’s tailored for the upcoming World Cup, and Beats is not an official sponsor. Nevertheless, the ad is compelling and filled with celebrity cameos. Could this be the direction Apple is heading with its in-house advertising?

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