BeatsX ears on: AirPods rivals bring the bass [Reviews]

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beats x wireless
The Beats X Wireless earbuds charge via Lightning.
Photo: Ste Smith/Cult of Mac

The long wait for Apple’s new BeatsX wireless earbuds is finally over and based on our first impressions, it was totally worth it.

We got our hands on a pair of the precious new BeatsX buds today and are mighty impressed by the big sound Apple managed to pack in such a small package. Like the AirPods, the BeatsX earbuds pack a custom W1 Bluetooth chip to pump out better performance and connectivity. Unboxing the tethered buds has been love at first sight.

Let’s dive in!

Apple celebrates Chinese New Year with free Beats headphones

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Screen Shot 2017-01-03 at 15.37.07
Great offer, you think? Sadly you (probably) won't be able to participate.
Photo: Apple

Apple will celebrate Chinese New Year by giving away pairs of Beats Solo3 headphones in its Product (RED) variant — which just so happens to also be a color associated with good luck and prosperity in various Asian cultures.

Unfortunately, if you’re reading this in the U.S., the giveaway isn’t available to you — but rather to customers in China, Hong Kong, Taiwan, and Singapore. Which we guess makes total sense, given the occasion!

AirPods supposedly land in Apple stores next week

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airpods
Is the wait almost over?
Photo: Apple

Apple still hasn’t officially told us when its AirPods will finally become available, but according to one customer, some stores will begin receiving stock next week.

AirPods were originally scheduled to make their debut in October, but since Apple announced a delay, the company has kept quiet about when the wireless headphones will go on sale.

Jimmy Iovine gives a glimpse of Apple Music’s future

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Jimmy Iovine talks up Apple Music at WWDC 2015.
Apple Music wants to have a strong voice in the music world.
Photo: Apple

Apple Music remains a long way from being a finished product, according to Apple executive and Beats Electronics co-founder Jimmy Iovine.

In a new interview discussing the struggles of building a product that fuses the worlds of tech and music, Iovine revealed that the company wants to build a product that is more than just a utility for accessing your music or getting a weekly playlist.

Beats by Dre’s marketing guru bails on Apple

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Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

Apple AirPods might make Beats headphones look like a bargain

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EarPods aren't going wireless in 2016.
At least you won't have to deal with this anymore.
Photo: Buster Hein/Cult of Mac

The wireless future won’t be cheap if you want to listen to music on Apple’s upcoming Bluetooth earbuds.

Apple’s long-rumored AirPods could be revealed at tomorrow’s keynote for the iPhone 7 and according to one of the best Apple analysts in the game, they’re going to cost more than a set of Beats headphones.

New Beats headphones will debut at iPhone 7 keynote

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Beats by Dre aren't going away anytime soon.
Beats by Dre aren't going away anytime soon.
Photo: Apple

The iPhone 7 and iPhone 7 Plus are set to be joined on stage by some new headphones from Beats by Dre.

Apple accidentally leaked the info of the new products in an email sent to a French website from the Beats PR team that revealed multiple new products will be announced at the September 7th keynote.