Jimmy Iovine is still worried about the future of music

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Jimmy Iovine, Bono, Steve Jobs and The Edge
Jimmy Iovine, Bono, Steve Jobs and The Edge
Photo: Apple

With the purchase of Beats Electronics and the subsequent launch of Apple Music, Jimmy Iovine quickly became Apple’s best hope for saving the music industry. But in a new interview, the Beats co-founder says it’s just not cool to be into music anymore.

To help ignite the scene, Iovine and Dre created an Academy for Arts Technology and the Business of Innovation at USC, and while the music and tech mogul says the program has already become ultra-competitive to get into, it might not be enough to change young people’s minds from wanting to become the next Larry Page instead of the next Jimmy Page.

Apple’s ‘Back to School’ promo will give Mac buyers free Beats headphones

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Be cool. Stay in school.
Be cool. Stay in school.
Photo: Beats

Apple has launched its “Back to School” promotion for 2015, and this year’s is… kinda “meh” to be honest.

Instead of the gift cards Apple offered in 2014 and 2013, this year students who buy a new Mac will be eligible to receive a pair of Beats Solo2 On-Ear Headphones or Beats Solo2 Wireless On-Ear Headphones for their trouble.

How Beats maximizes cheap hardware for luxurious profits

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Beats by Dre teardown
This is what the inside of a set of Beats by Dre Solo HDs looks like.
Photo: Bolt. Used by permission.

A teardown of a set of Beats headphones, which sell for hundreds of dollars at retail, revealed that the hardware contains less than $18 in components. And that sounds like the ‘phones are an insane ripoff, but that’s not even the most interesting thing we learned from the examination.

We’re used to hearing about how our expensive gadgets “only cost” whatever amount, but of course you’re not just paying for the parts when you pick something up. That price includes labor and manufacturing, as well as the research that went into designing it and future iterations, post-purchase support, and a bunch of other invisible costs like the non-specific luxury and status values of the product.

Cheap materials aside, Beats contain a bunch of very cool design decisions that also help keep the real costs down for their makers.

Apple is accused of bullying Monster over Beats lawsuit

monster-blue-headphones-beats-apple-competition
Apple is allegedly banning Monster from making official iPhone accessories for suing Beats.
Photo: Gadget Mac/Flickr CC

Apple is accused of corporate bullying after reportedly booting rival headphone maker Monster from its “Made for iPhone” accessory program.

Monster claims the move is in retaliation for an ongoing lawsuit against Beats, which is now owned by Apple. Monster was the original contract manufacturer of Beats-branded headphones. The move could seriously impact Monster’s headphone business.

Considering the headphone market is a $2 billion industry in the United States, there’s plenty of money to be lost without Apple’s support.