All items tagged with "beats"

Hundreds of Beats workers lose jobs as Apple deal is finalized

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Apple is finalizing its acquisition of Beats Electronics ahead of the August 1st closing date, and while most of Beats’ top talent will be migrating to the mothership, about 40% of Beats’ global workforce will be cut during the transition.

Around 200 jobs at Beats Electronics will be cut as part of the merger, according to the NY Post, which reports offers were sent to from Apple to employees last week, some of which are just transitional offers with a set end date.

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Europe says yes to Apple’s $3 billion acquisition of Beats

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The European Commission today gave its approval to Apple’s $3 billion takeover of Beats Electronics and Beats Music. The regulator concluded that the two companies are not close competitors, and that the headphones they sell are “markedly different in function and design.”

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Bose sues Beats over noise-cancelling headphone patents

beatssteve

Beats just launched a legal assault against Chinese copy cats earlier this month, but it looks like the company just got hit with a legal bomb for copying another headphone maker itself.

Bose Corporation has filed a lawsuit against Beats for allegedly infringing on the company’s noise-canceling patents, according to CNBC’s Josh Lipton.

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The new Beats L.A. campus is pimpin’, yo!

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Beats employees, presumably chilling till the next episode. Picture: Fast Company

Beats may have been acquired by Apple for $3 billion earlier this year, but that doesn’t mean that the trendy headphone maker is ready to adopt the white Jony Ive-favored minimalism of Apple just yet.

While Apple continues to work on its Cupertino “Mothership” headquarters, an article from Fast Company sheds some light on the new Beats campus being renovated from two industrial buildings in Culver City, Los Angeles.

Featuring reception areas, conference rooms, and offices in one building, and a cafeteria, gym, and double-height workshop for R&D in the other, the article describes the design as featuring “architectural gestures that go from pop to cinematic to downright arty.”

One thing it’s not, though, is reminiscent of Apple.

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Enemies no more: Apple and IBM unite to make iOS the king of enterprise, this week on The CultCast

Enemies no more: Apple and IBM unite to make iOS the king of enterprise, this week on The CultCast

This time on the CultCast: rumored new Apple tech could give weeklong battery life to future iPhones; why your grandma will love the new iTunes; after a 30-year feud, Apple and IBM kiss and make up; Kim Kardashian’s iOS app makes way more than it should; Beats brings the marketing magic back to Apple; and we pitch our favorite apps and tech then vote on which one’s best—it’s an all new Faves N Raves!

Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to TextExpander for supporting this episode! TextExpander for Mac saves you time and effort by expanding short abbreviations into frequently-used text, pictures, code blocks, and more, and it’s an application we use every single day. Try it out for free at Smilesoftware.com/cultcast.

Enemies no more: Apple and IBM unite to make iOS the king of enterprise, this week on The CultCast

Goooooold! Beats rewards World Cup winners with 24-karat headphones

Naomi Campbell rocks a pair of 24-carat Beats Pro headphones.

Naomi Campbell rocks a pair of 24-karat gold Beats Pros headphones.

The German champions may only get one World Cup trophy, but thanks to Beats Electronics, the team members will each get a complimentary pair of 24-karat gold Beats Pro headphones.

Having previously become the hit advertiser of the World Cup with its “Game Before the Game” ad (despite being banned from press events), Beats’ follow-up is a great marketing stunt. It also adds supermodel Naomi Campbell, who was photographed with the gold-dipped headphones and a similarly shiny soccer ball, to the list of high-end celebrities associated with Beats.

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Apple wants Jimmy Iovine to reignite its marketing magic

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If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help.

After getting tossed around by Samsung in the marketing ring the past few years,  the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.

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Dr. Dre is getting respect from Compton after Beats deal

(Photo by USA Today)

(Photo by USA Today)

It’s hard to imagine the inventor of gangsta rap having an office in the spotless halls of Apple’s Cupertino headquarters. Dr. Dre managed to rise above the streets of Compton to become the self-proclaimed “first hip-hop billionaire” thanks to Apple’s $3 billion acquisition of Beats.

While Dre is actually valued between $700-$800 million following the Beats sale, he is still an amazing success story. Not only did his hometown of Compton celebrate “Dre Day” for the first time this summer, but his incredible career is inspiring inner-city kids to dream big.

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EU regulators examining Beats deal for potential antitrust issues

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Is Apple’s $3 billion acquisition of Beats Music a potential antitrust case? European Union antitrust regulators announced this morning that it will rule on whether or not to clear Apple’s Beats music bid by July 30.

It is hoped that the deal will help Apple gain the lead in the rapidly-growing and lucrative music streaming business. The European Commission has the power to either clear the Beats deal unconditionally, or else demand concessions if it sees competition issues.

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