Phil Schiller explains 16GB iPhones, MacBooks with one USB port, design vs. battery life


Phil Schiller answers some of our biggest questions about Apple products.
Phil Schiller answers some of our biggest questions about Apple products.
Photo: Apple

Why does the latest iPhone still ship with just 16GB of storage as standard? Why does the new MacBook have only one USB port? Why does Apple make devices thinner and thinner rather than adding bigger batteries?

At Apple’s Worldwide Developers Conference in San Francisco this week, marketing chief Phil Schiller sat down with The Talk Show to address some of these questions.

OS X Mavericks Will Improve Your Battery Life By As Much As 4 Hours



For those of us who have been running OS X Mavericks since it was announced at WWDC in June, it’s been obvious for a while that OS X Mavericks is a complete miracle when it comes to battery life. Installing Mavericks on any MacBook is enough to eke an hour or so more battery life out of it, but especially when running on MacBooks boasting Intel’s power-sipping Haswell processors, it’s a game-changer.

What kind of battery life increases are you looking at on, say, a 2013 MacBook Air? Up to 30% improvements, according to legendary Apple OS reviewer John Siracusa.

Five Easy Ways To Master Battery Life In iOS [Feature]

Battery Usage

Battery life! It’s a thing!

To get the most time out of your iPhone, iPad, or iPod touch battery, you have to manage it. There’s no substitute for figuring gout how your iPhone uses power, and then optimizing your usage and the enabled services and features on your iPhone to make sure you get the most life out of your battery.

Here are five ways you can stay firmly in charge of your battery.