Apple is less than happy about Australian banks’ unwillingness to say “G’day” to Apple Pay. In fact, it’s accusing them of acting like a “cartel,” and arguing their demands pose a security risk to Apple and its customers.
Using Apple Pay to buy stuff feels like magic every time. Apple’s official ads don’t really portray how awestruck people are when I bust out my iPhone or Apple Watch to buy a Red Bull, but a bank in Australia has captured the moment perfectly.
ANZ’s funny Apple Pay ad is super and simple and just shows a regular guy buying a carton of milk from an Australian version of Seth Rogen. Not much happens, but the wave of utter amazement and disbelief that hits everyone in the store when the guy taps the counter with his iPhone is something you’ve got to see.
Australian banks including Westpac, ANZ and Macquarie have announced that they will soon accept contactless payments made via Android Pay — although would-be Apple Pay customers are still being left out in the cold.
The reason? Banks still aren’t happy with Apple’s terms for its mobile payments solution, and showing that they are willing to accept Android Pay is a way of forcing a better deal with Apple.
That’s because, despite now being available to Amex customers Down Under, Australia’s Reserve Bank is being pushed to examine anti-competitive behavior due to Australia’s major banks allegedly freezing out Apple Pay — and thereby denying choice to customers in terms of digital payments.