Apple hires HoloLens engineer for its own AR project

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Apple is assembling an AR team to take on HoloLens.
Apple is assembling an AR team to take on HoloLens.
Photo: Microsoft

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR product.

Piper Jaffray analyst Gene Munster reports that Apple has poached Microsoft’s lead HoloLens audio engineer — and that there are other signs Cupertino is assembling an AR team.

Apple snatches up augmented reality company Metaio

Apple is diving into AR.
Apple is diving into AR.
Photo: Metaio

Apple has finalized an acquisition for the augmented reality company Metaio in a move that could soon bring the German firm’s AR tech to iOS and other Apple devices.

Metaio, which specializes in creating augmented reality tools for other businesses as well as other computer vision solutions, mysteriously announced last night that it would stop selling its services, but filings with the German government reveal that the company has transferred all of its shares over to Apple.

Take a look at their incredible tech in action:

Audi Gets New Augmented-Reality App That Shows You Exactly Where To Add Oil

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One of the most hopeful promises of augmented reality is that it will eventually help us understand the world immediately around us. I’ve always thought one of the best uses of AR technology in this respect was its application to cars: Pan your phone or tablet across an engine bay, for instance, and an AR app will tell you where to put oil or coolant, or which bolts to remove in order to access the battery.

Audi brought us a little closer to this (augmented) reality today with the release of an AR companion app, using technology from German-based AR powerhouse Metaio, for its entry-level A3 that explains features in the cabin and engine bay.