Google failed to turn Google Glass into a viable mainstream product, but Apple thinks it knows something the search giant doesn’t — based on a new report claiming that Apple is exploring a similar foray into “digital glasses.”
This week on The CultCast: Early reviews show the new MacBook Pro is a video-editing powerhouse; Apple’s massive interest in augmented reality; rumors of a jet white iPhone; AirPods to finally start shipping; new dongle discounts; and, is Apple still developing an electric car?
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Apple’s stalling autonomous car project caused the company to shift its attention to augmented reality, according to analyst Ming Chi Kuo, who says the company is racing ahead of the competition when it comes to AR.
In a new note to investors, the KGI Securities analyst says Apple’s decision to develop a self-driving platform instead of an entire electric car makes sense. The company will use augmented reality to provide an incredible experience, he predicts.
We’d play this game in a heartbeat, especially if it can bust video games into our living rooms in such a realistic way.
Putting on a typical virtual reality (VR) headset like an Oculus Rift can be disorienting at first, as VR tends to shut you out of the real world and into a, well, virtual one. Augmented reality, like you might find with Google Glass, for example, tends to place the digital world into the real one.
This Sulon Q looks like a VR rig, but lets you see the real world through it, with some digital overlay to make the fantasy of a video game look like it’s in the same place as you are.
In the video below, you’ll see a demo of a Jack and the Beanstalk game which starts out in the Sulon offices, but then things get fantastic fast as the giant beanstalk finds its way upward to the sky.
SAN FRANCISCO — The idea for Robert Macauley’s “photographs for the new millennium” sprang from a camera that is totally 20th century.
“What if you could create a Polaroid experience for your phone?” Macauley said as he showed off a prototype of LifePrint, his pint-size printer that works with an augmented-reality app. LifePrint lets you print out Polaroid-size images that, when viewed through the app, can come to life on your smartphone screen.
Apple might need to play catch-up in the coming year with Oculus, Samsung, and Sony already promoting their own brand of virtual reality (VR) headsets and technologies.
Virtual reality is the next big thing, and we’ll see a ton of it at the upcoming Consumer Electronics Show (CES) for sure, but one analyst has already jumped in with his predictions about Cupertino’s chances for another hit product in the VR space.
The newspaper that covers the wizarding world of Harry Potter publishes photos that move on the page. For us Muggles, there’s LifePrint, a pocket-sized printer that brings a similar magical to our still photos.
The LifePrint device lets you embed a video inside a printed photograph, using augmented reality and requiring the viewer to point their smartphone at the picture to bring it to life.
Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR product.
Piper Jaffray analyst Gene Munster reports that Apple has poached Microsoft’s lead HoloLens audio engineer — and that there are other signs Cupertino is assembling an AR team.
Apple has finalized an acquisition for the augmented reality company Metaio in a move that could soon bring the German firm’s AR tech to iOS and other Apple devices.
Metaio, which specializes in creating augmented reality tools for other businesses as well as other computer vision solutions, mysteriously announced last night that it would stop selling its services, but filings with the German government reveal that the company has transferred all of its shares over to Apple.