Apple gets serious about augmented reality, this week on The CultCast

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The reviews are in on Apple's new MacBook Pro with Touch Bar...
The reviews are in on Apple's new MacBook Pro with Touch Bar...
Photo: @YSR50

This week on The CultCast: Early reviews show the new MacBook Pro is a video-editing powerhouse; Apple’s massive interest in augmented reality; rumors of a jet white iPhone; AirPods to finally start shipping; new dongle discounts; and, is Apple still developing an electric car?

This episode is supported by CultCloth, the best way to keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean. Check them out at CultCloth.co and for a limited time save 20 percent with code JetBlack.

Apple’s first AR product may arrive by 2018

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hololens by microsoft
All Apple has to do is making something that looks less dorky than this.
Photo: Microsoft

Apple’s stalling autonomous car project caused the company to shift its attention to augmented reality, according to analyst Ming Chi Kuo, who says the company is racing ahead of the competition when it comes to AR.

In a new note to investors, the KGI Securities analyst says Apple’s decision to develop a self-driving platform instead of an entire electric car makes sense. The company will use augmented reality to provide an incredible experience, he predicts.

Pokémon Go hacks and tips to help you catch ’em all

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Pokémon Go
Beware Pokémon GO's latest update.
Photo: The Pokémon Company

The entire U.S. has contracted a serious case of Pokémon Go fever, with millions of would-be Pokémon trainers hitting the streets in hopes of becoming the very best like no one ever was.

Becoming a Pokémon Master ain’t easy, but if you know what you’re doing you don’t even have to leave the house to do stuff like hatch eggs, lure in Pokémon and toss a wicked curve ball.

Here are the Pokémon Go tips you need to know to dominate the hottest game in the world.

AR and VR-mixing headset is too awesome to exist

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If this thing gets past the concept stage, we'll be super excited.
If this thing gets past the concept stage, we'll be super excited.
Photo: AOL

We’d play this game in a heartbeat, especially if it can bust video games into our living rooms in such a realistic way.

Putting on a typical virtual reality (VR) headset like an Oculus Rift can be disorienting at first, as VR tends to shut you out of the real world and into a, well, virtual one. Augmented reality, like you might find with Google Glass, for example, tends to place the digital world into the real one.

This Sulon Q looks like a VR rig, but lets you see the real world through it, with some digital overlay to make the fantasy of a video game look like it’s in the same place as you are.

In the video below, you’ll see a demo of a Jack and the Beanstalk game which starts out in the Sulon offices, but then things get fantastic fast as the giant beanstalk finds its way upward to the sky.

Check it out and thrill along with us.

LifePrint makes your boring iPhone photos come to life

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Robert Macauley shows off LifePrint, his app for bringing all your pictures to life.
Robert Macauley shows off LifePrint, his printer and app for bringing your pictures to life.
Photo: Traci Dauphin/Cult of Mac

SAN FRANCISCO — The idea for Robert Macauley’s “photographs for the new millennium” sprang from a camera that is totally 20th century.

“What if you could create a Polaroid experience for your phone?” Macauley said as he showed off a prototype of LifePrint, his pint-size printer that works with an augmented-reality app. LifePrint lets you print out Polaroid-size images that, when viewed through the app, can come to life on your smartphone screen.

2016 could be the year Apple goes crazy for VR

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VR may be happening soon,  and Apple might want to jump in.
VR may be happening soon, and Apple might want to jump in.
Photo: Sergey Galyonkin/Wikipedia CC

Apple might need to play catch-up in the coming year with Oculus, Samsung, and Sony already promoting their own brand of virtual reality (VR) headsets and technologies.

Virtual reality is the next big thing, and we’ll see a ton of it at the upcoming Consumer Electronics Show (CES) for sure, but one analyst has already jumped in with his predictions about Cupertino’s chances for another hit product in the VR space.

Real prints come to life with this app and printer

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Point your phone at a LifePrint print and watch the moment in motion.
Point your phone at a LifePrint print and watch the moment in motion.
Photo: LifePrint

The newspaper that covers the wizarding world of Harry Potter publishes photos that move on the page. For us Muggles, there’s LifePrint, a pocket-sized printer that brings a similar magical to our still photos.

The LifePrint device lets you embed a video inside a printed photograph, using augmented reality and requiring the viewer to point their smartphone at the picture to bring it to life.

Apple hires HoloLens engineer for its own AR project

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Apple is assembling an AR team to take on HoloLens.
Apple is assembling an AR team to take on HoloLens.
Photo: Microsoft

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR product.

Piper Jaffray analyst Gene Munster reports that Apple has poached Microsoft’s lead HoloLens audio engineer — and that there are other signs Cupertino is assembling an AR team.

Apple snatches up augmented reality company Metaio

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Apple is diving into AR.
Apple is diving into AR.
Photo: Metaio

Apple has finalized an acquisition for the augmented reality company Metaio in a move that could soon bring the German firm’s AR tech to iOS and other Apple devices.

Metaio, which specializes in creating augmented reality tools for other businesses as well as other computer vision solutions, mysteriously announced last night that it would stop selling its services, but filings with the German government reveal that the company has transferred all of its shares over to Apple.

Take a look at their incredible tech in action: