Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

iPhone 8 mockups tease Apple’s bezel-free future

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The iPhone would look better without bezels.
The iPhone would look better without bezels.
Photo: iDropNews

The iPhone 7 has barely been out for two months but the first concept designs of next year’s iPhone are ready to get you hyped for a future without bezels.

Early rumors for the 2017 iPhone have claimed Apple plans to make some major changes. The home button and bezels at the top and bottom could get the boot. And with a curved OLED display, Apple’s next phone may be the most beautiful one ever.

Take a closer look: