A new smartphone service launched today by the British Heart Foundation uses augmented reality to transform a packet of cigarettes into luxury items in an effort to help you quit smoking.
Using the Blippar app for Android and iOS, the service encourages you to “swap fags for swag” (“fag” is a British term for cigarette) by virtually transforming your cigarettes into other items you could afford if you didn’t spend your cash on smokes.
There’s this really cool, funny, slick video made by a bunch of Israelis called Sight, in which a guy walks around in a world where everything he sees is overlayed by augmented reality. Everything. All the time. Sounds far-fetched? Not so much anymore.
Today, Metaio announced that their new augmented-reality chip, called the Metaio AREngine, will make its debut in ST-Ericsson phones — in a handset(s) that may be available to the public as soon as the end of this year, or early 2014 if things move more slowly.
LAS VEGAS, CES 2013 – Back when I was a kid, I had all kinds of Fisher-Price toys I loved playing with. But I don’t think I remember anything quite as magic as Fisher-Price’s new line of Apptivity sets for preschoolers that combine child-safe cases and toy figures with slick augmented-reality apps (though my little Classic Xylophone came close).
My self-portrait with a Soho Black frame, and right, virtually superimposed alongside a print at the local Starbucks.
C’mon, who among us hasn’t snapped a photo on Instagram and thought “wow, that’d look great on my wall” — I know I have. So Art.com came up with Photos to Art, a slick app that painlessly, almost magically transform your digital snapshot into a piece of art — all you need to provide is some money and a bit of imagination (and they’ll even help you with that last one).
I’ve never really been able to get behind the whole augmented reality thing. I tried it with the Yelp iPhone app once while I was on vacation in a large city, but it hasn’t really changed my life in any way. If there’s any platform I can see augmented reality really taking off, it’s on smartphones.
The developers at Crossfader have released something really cool: an augmented reality layer for Maps on the iPhone. Both Apple and Google Maps are supported, and the app itself is totally free.
You’ve seen Stephen Spielberg’s film, Minority Report, right? Tom Cruise’s character stands in front of virtual screens, puts on a pair of gloves, and manipulates the data and the memories without touching a thing. Well, the super brains at MIT’s media lab have taken the first step toward that reality, using Apple’s magical device as a display screen and a special glove/attachment combo to interact with it.
The video the group has released shows some pretty fancy stuff, drawing objects in 3D real time, and then manipulating them in collaboration with others. There’s even some slick Minority Report-style interface there, with researches moving red and blue rectangles around in the virtual space they’ve created on the iPad.
If you were a sports fan growing up, chances are you stopped by your local fair or amusement park to have your photo superimposed onto the cover of Sports Illustrated. Our desire to join the ranks of sports celebrities hasn’t changed much over the years, but the technology used for sports photo novelties has. For the first time ever in the NFL, the New York Giants invite fans to try on their Super Bowl ring using augmented reality.
Aurasma marketing boss Tamara Roukaerts fights Lion-O. Cheetara won
BARCELONA, MOBILE WORLD CONGRESS 2012 — When I first spotted the Aurasma booth, I thought it was yet another annoying app to serve ads on top of the real world, using augmented reality. And it actually is. Only before I could walk away, I got caught by the enthusiastic marketing folks and found out that the app is actually very cool indeed.
Aurasma is a kind of cross between augmented reality and Instagram. It works like this: You point the app at anything: a painting, a product package, a building, and Aurasma will remember it. You then pick a video or photo or a 3-D rendering to show up over that real-world scene whenever you point your iPhone’s camera at it again.
Imagine buying a paper magazine (remember those?), only instead of pages it just has a cover and a hole in the middle. Into this hole you place your iPad, which you then use to read the magazine’s contents. Useless, right? But that’s (almost) exactly what Hasbro has done in a desperate attempt to bring its board games into the 21st century.