Apple stops swinging for the fences

By

Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

iPhone 8 mockups tease Apple’s bezel-free future

By

The iPhone would look better without bezels.
The iPhone would look better without bezels.
Photo: iDropNews

The iPhone 7 has barely been out for two months but the first concept designs of next year’s iPhone are ready to get you hyped for a future without bezels.

Early rumors for the 2017 iPhone have claimed Apple plans to make some major changes. The home button and bezels at the top and bottom could get the boot. And with a curved OLED display, Apple’s next phone may be the most beautiful one ever.

Take a closer look:

iPhone camera is the key to Apple’s AR future

By

iPhone 7 iSight camera
The iPhone's camera will be an AR portal.
Photo: Ste Smith/Cult of Mac

A secret team of Apple employees are working on a project that will turn iPhone cameras everywhere into a portal for augmented reality.

Apple CEO Tim Cook has said he’s bullish on the future of AR, and according to a new report the company is working on a total game changer.

Apple gets serious about augmented reality, this week on The CultCast

By

The reviews are in on Apple's new MacBook Pro with Touch Bar...
The reviews are in on Apple's new MacBook Pro with Touch Bar...
Photo: @YSR50

This week on The CultCast: Early reviews show the new MacBook Pro is a video-editing powerhouse; Apple’s massive interest in augmented reality; rumors of a jet white iPhone; AirPods to finally start shipping; new dongle discounts; and, is Apple still developing an electric car?

This episode is supported by CultCloth, the best way to keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean. Check them out at CultCloth.co and for a limited time save 20 percent with code JetBlack.

Apple’s first AR product may arrive by 2018

By

hololens by microsoft
All Apple has to do is making something that looks less dorky than this.
Photo: Microsoft

Apple’s stalling autonomous car project caused the company to shift its attention to augmented reality, according to analyst Ming Chi Kuo, who says the company is racing ahead of the competition when it comes to AR.

In a new note to investors, the KGI Securities analyst says Apple’s decision to develop a self-driving platform instead of an entire electric car makes sense. The company will use augmented reality to provide an incredible experience, he predicts.

Pokémon Go hacks and tips to help you catch ’em all

By

Pokémon Go
Beware Pokémon GO's latest update.
Photo: The Pokémon Company

The entire U.S. has contracted a serious case of Pokémon Go fever, with millions of would-be Pokémon trainers hitting the streets in hopes of becoming the very best like no one ever was.

Becoming a Pokémon Master ain’t easy, but if you know what you’re doing you don’t even have to leave the house to do stuff like hatch eggs, lure in Pokémon and toss a wicked curve ball.

Here are the Pokémon Go tips you need to know to dominate the hottest game in the world.

AR and VR-mixing headset is too awesome to exist

By

If this thing gets past the concept stage, we'll be super excited.
If this thing gets past the concept stage, we'll be super excited.
Photo: AOL

We’d play this game in a heartbeat, especially if it can bust video games into our living rooms in such a realistic way.

Putting on a typical virtual reality (VR) headset like an Oculus Rift can be disorienting at first, as VR tends to shut you out of the real world and into a, well, virtual one. Augmented reality, like you might find with Google Glass, for example, tends to place the digital world into the real one.

This Sulon Q looks like a VR rig, but lets you see the real world through it, with some digital overlay to make the fantasy of a video game look like it’s in the same place as you are.

In the video below, you’ll see a demo of a Jack and the Beanstalk game which starts out in the Sulon offices, but then things get fantastic fast as the giant beanstalk finds its way upward to the sky.

Check it out and thrill along with us.