Apple snags top AR talent for work on new wearable

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The Magic Toolbar could be a baby step toward augmented reality.
Augmented reality could transform the use of Apple products.
Photo: Ste Smith/Cult of Mac

Apple’s massive team of hardware and software engineers working on augmented reality (AR) includes former employees from Dolby Laboratories, Oculus and HoloLens, alongside special effects folks from Hollywood.

According to a new report, Apple now has hundreds of engineers working on the project, which aims to introduce AR features first to the iPhone, and then possibly later for a standalone headset.

Top Apple analyst says Wall Street underestimates iPhone 8

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We hope the next iPhone is this beautiful.
We hope the next iPhone is this beautiful.
Photo: AlHasan Husni

Sales of the upcoming iPhone 8 could be even bigger than most people are expecting, according to Morgan Stanley’s top Apple analyst, Katy Huberty.

In a recent interview, the Wall Street analyst said that the new iPhone will have so many innovative new features is will trigger an avalanche of upgrades that will likely shatter Apple’s old records.

Oculus has no plans to bring VR to the Mac anytime soon

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Alex Heath gets down in the Oculus booth. Photo: Jim Merithew/Cult of Mac
You still can't use the Oculus Rift on Mac.
Photo: Jim Merithew/Cult of Mac

Mac users hoping to jump into the world of virtual reality will have to wait even longer than expected.

Oculus co-founder Nate Mitchell revealed in a recent interview that the company currently has no plans to bring Rift support to the Mac. Even though Mitchell himself is a MacBook Pro user, he says Apple’s machines don’t have the resources to deliver a premium experience

Apple’s AR ambitions may be bigger than we thought

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Apple is diving into AR.
Augmented reality could arrive with the iPhone 8.
Photo: Metaio

Apple “may have over 1,000 engineers working on a project in Israel that could be related” to augmented reality, claims UBS analyst Steven Milunovich in a new note to clients.

Because of this, Milunovich suggests that Apple is viewing AR as one of the next big areas of tech innovation. One possible application could be, “moderate 3D mapping” which might arrive as soon as this year’s iPhone upgrade — along with an AR software development kit.

Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

iPhone 8 mockups tease Apple’s bezel-free future

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The iPhone would look better without bezels.
The iPhone would look better without bezels.
Photo: iDropNews

The iPhone 7 has barely been out for two months but the first concept designs of next year’s iPhone are ready to get you hyped for a future without bezels.

Early rumors for the 2017 iPhone have claimed Apple plans to make some major changes. The home button and bezels at the top and bottom could get the boot. And with a curved OLED display, Apple’s next phone may be the most beautiful one ever.

Take a closer look:

iPhone camera is the key to Apple’s AR future

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iPhone 7 iSight camera
The iPhone's camera will be an AR portal.
Photo: Ste Smith/Cult of Mac

A secret team of Apple employees are working on a project that will turn iPhone cameras everywhere into a portal for augmented reality.

Apple CEO Tim Cook has said he’s bullish on the future of AR, and according to a new report the company is working on a total game changer.