Top Apple Analyst Horace Dediu Calls ‘Jony Ive’ The Best Apple Book Yet

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Is this "the best book about Apple so far"? Read it and find out!
Is this "the best book about Apple so far"? Read it and find out!

Jony Ive takes extra pains to keep his personal life private, but Leander’s book Jony Ive: The Genius Behind Apple’s Greatest Products shines a light in corners of Jony’s life and at Apple HQ that few have ever seen, especially when it comes to Apple’s design processes.

The book garnered praise from readers during its release last Fall, but we were super-giddy this afternoon to see that the world’s leading Apple analyst, Horace Dediu, just plowed through all 320 pages and says it’s the best book about Apple so far.

Over the last few years we’ve devoured Dediu’s insightful and intriguing Apple analysis on his site Asymco, but here’s what he had to say about the book:

Visualizing Apple’s Dinner Table Of Products [Chart]

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Three years ago, Tim Cook very memorably said that although Apple was selling $40 billion worth of products every year (that number has since more than quadrupled), all of Apple’s products could fit on a dining room table. That amazing quote was slightly disingenuous — many of Apple’s products are virtual, and take up no physical space at all — but it still made a point: Apple chooses what it does so carefully that everything has its place. What Cupertino doesn’t do is just as important as what it does.

It’s all interesting food for thought, to be sure, but what if we took Tim Cook’s table metaphor and broke it down? For every foot of table, how much money does Apple make on each product?

Apple Now Makes A Record $57.60 Off Every Apple Store Vistor

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busy Apple Store

Not only are Apple Stores some of the most popular retail stores on the planet, they’re also the most successful. This year Apple Stores have continued to outpace the entire industry, and as a result Apple is now making more money per visitor than ever before.

According to some analysis by Horace Dediu at Asymco, last quarter the number of Apple Store visitors grew 7%, and as a result Apple earned a record of $57.60 in revenue from each visitor.

500 Million iTunes Users Are Spending $40 A Year On Average [Report]

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iTunes users spend an average of $40 a year on digital content, according to the latest report from Asymco’s Horace Dedio. And with more than 500 million users, Apple is raking in over $5.5 billion in iTunes sales revenue every single quarter.

That’s more than some technology companies see in total, and Apple’s making it on just one service.