Apple adds another AI startup to its machine learning team

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Tune in live Wednesday, September 7 for Apple's iPhone 7 keynote.
Apple just bought another AI startup.
Photo: Lyle Kahney/Cult of Mac

Apple has bought another machine learning startup as part of its effort to boost its AI prowesses for features like intelligent search and Siri.

The company that was acquired this time is India/US-based Tuplejump. The startup’s old website has already been taken down, but it appears that it specialized in big-data technologies for businesses.

Apple’s secret strategy: Underpromise and overdeliver

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iPhone 7 colors
Why the critics are wrong who think Apple's lost its touch.
Photo: Apple

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

Apple pushes its AI expert hiring spree into overdrive

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Apple's catching up when it comes to all things AI.
Photo: Universal

Don’t tell Tim Cook, but the perception of Apple is that it’s been lagging behind other tech companies like Google and Facebook when it comes to cutting-edge artificial intelligence research.

Things are unlikely to stay that way for long, however, since Apple is currently in the midst of a massive recruitment drive to hire machine learning experts for a variety of different posts throughout the company.

How AI is secretly transforming everything Apple does

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Elektro, a robot built by Westinghouse in 1937, was a star at the World's Fair in 1939-40. Photo: Courtesy of Scott Schaut/Mansfield Memorial Museum
Apple is investing heavily in machine learning.
Photo: Scott Schaut/Mansfield Memorial Museum

When it comes to the incredibly hot field of AI, Apple has been racing to catch up with Google and Facebook. A new article reveals exactly when Apple’s interest in this area began paying off: July 30, 2014, a.k.a. the date Siri switched over to deep learning.

A type of machine learning built around brain-like “neural networks,” the switch drastically improved on Siri’s accuracy. However, as is typical for ultra-secretive Apple, the company didn’t boast about — or even publicize — its success.

Apple boosts AI efforts by acquiring machine learning startup

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Siri popularized digital assistants, but it's quickly falling behind.
Turi could make Siri smarter than ever.
Photo: Ste Smith/Cult of Mac

Apple’s latest acquisition could play a big role in the iPhone maker’s future artificial intelligence products.

Turi, a Seattle-based startup specializing in machine learning and AI, was reportedly acquired by Apple for around $200 million. The startup creates software that gives developers the ability to add AI capabilities that scale automatically, which could certainly be an attractive addition to Apple’s platforms.