Architecture hasn’t really ever been considered too important in the brick and mortar-averse tech industry. It wasn’t all that long ago that digital utopians proclaimed physical geography dead altogether, with a vocal minority apparently pleased to leave the actual world behind them and embrace the cyberspace of William Gibson’s Neuromancer.
It is perhaps unsurprising, then, that the technological breakthroughs of Silicon Valley have advanced almost inversely to the region’s architecture. In a brave new world of lush rolling hills and the always impressive San Francisco Bay, the most that the majority of companies have managed to come up with are drab industrial parks filled with two-story, cubicle-lined buildings.
What does Apple’s Calendar app and this building have in common?
There’s been a lot of hullyboo about skeuomorphism in the Mac and iOS community right now. Ever since the debut of iOS, Apple’s software has become increasingly ornamented with unnecessary textures and details that many people consider tacky, such as the fake Corinthian leather in Calendar or the green felt background in Game Center. This style of design is called skeuomorphism, and outed ex-Apple VP Scott Forstall was one of Cupertino’s main proponent for its wide spread use in iOS and OS X.
The way people talk, though, it’s like skeuomorphism is a unique problem of the digital age. It’s not. In fact, the ancient Greeks had a problem with skeuomorphism too. So before you revile Scott Forstall for using it too much, keep in mind, it’s a design technique as old as civilization.
Apple submitted a new proposal, dubbed Submittal 6, for it’s super futuristic circular spaceship campus in Cupertino. The revision includes new details like bike and pedestrian paths, enhancements to street areas, and parking spaces for the huge project, which is behind schedule and $2 billion over budget. The current move-in estimate is in the summer of 2016, a date that continues to show up in the lastest revision.
Don’t you just love iCloud and how it seamlessly keeps all of your information synced up, making you feel all warm and light and free? Don’t you just want to marry it, or maybe live inside a nice fluffy iCloud synced world? Maybe not. But now you can, if you move to Melbourne, Australia and buy this gorgeous house that’s shaped like the iCloud logo.
Do you see it? How the structure makes an iCloud shadow there on the pool? Ok, we put that there to help you visiualize it, but seriously, this house looks almost exactly like the iCloud logo, and it’s just as crazy on the inside as the outside.
Apple has added another profile to its iPad in Business site. This one covers a company called Theatre Consultants Collaborative. Like all the iPad in Business videos and profiles, it illustrates the flexibility that the iPad offers and how it can be used as a professional tool across a wide range of industries.
It’s not set to open for another hour yet, but the curtain’s already been pulled back on Apple’s redesigned 5th Avenue store, which sees the iconic cube pared down from 90 panes of glass to just fifteen, and the architectural cruft needed to support them eliminated in favor of a new “seamless” design.
The end result is quite lovely, and makes the 5th Avenue location even more of a wonderful contradiction: how ironic that New York’s most photographed landmark is also its most invisible! More pictures below.
Apple is finally unveiling its seamless glass cube entrance to the Fifth Avenue store on Friday, according to MacRumors. Apple’s Fifth Avenue retail store is one of the most recognized Apple stores in the world and a main tourist attraction in New York City.
$6.6. million in renovations to the Fifth Avenue store will finally be revealed to the public on Friday, November 4th. Since June, there have been a series of temporary walls hiding the work that has now been done to the glass cube entrance of the store.
Did Apple borrow the design for its new spaceship-like Cupertino HQ from this retro-futuristic design made for the NYC Columbia Circle Shopping Center back in the 1940s?
Apple’s never been afraid to borrow great ideas and make them their own. It should be no surprise, then, that Apple’s latest great idea — a giantspaceship-like HQ — was borrowed from someone else’s design. What may surprise you is the original design was made way back in the 1940s!