All items tagged with "Apple’s culture"

Jony Ive: Why Experience Is More Important Than Megapixels

Jony Ive with Craig Federighi, Apple's senior vice president of software engineering. (Photo: Apple)

Jony Ive with Craig Federighi, Apple’s senior vice president of software engineering.

With the launch of two new iPhones, Apple’s top designer Jonathan Ive granted very rare back-to-back interviews with USA Today and Bloomberg Businessweek.

Having read everything he’s ever said in preparation for my book about him (Amazon ($11.92)), I recognized the usual Jony Ive talking points; the striving for simplicity, the importance of caring, and so on.

But there are a couple of paragraphs in the USA Today that especially gave me a strong sense of Deja vu.

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