Speak to most IT people about supporting Macs and you’ll hear the conventional wisdom that Apple doesn’t care about selling to large businesses or supporting enterprise customers. It’s an argument that has been made for years and it isn’t without some truth. But, like the conventional wisdom about Apple products always being more expensive than their competition, it’s starting to get a little stale.
MacWindows reiterated the story this morning while covering Forrester’s prediction that enterprise customers will spend $47 billion dollars on Macs and iOS devices within the next two years.
I’ll be one of the first to admit that Apple rarely behaves like other enterprise hardware vendors. The idea of offering up an 18 month or longer product roadmap, for example, runs completely counter to Apple’s DNA. But that doesn’t mean that Apple completely ignores its business and enterprise customers to the extent that is often portrayed.
A good friend of mine recently bought a new iPhone 4S from her local Apple Store. When presented with her new iPhone, the Apple Store salesperson tried to sell her on AppleCare+. It was a hard sell; in her opinion, the Apple Store salesperson went about it in all of the wrong ways. She’s a savvy consumer, reads Cult of Mac and other tech blogs, and has even read my new book. She did her own research before she bought the iPhone. She understood the differences between AppleCare and AppleCare+. She weighed risks of accidental damage against the price and limitations of AppleCare+, and decided the extra protection wasn’t for her.
She passed on AppleCare+, but believes that she might have been swayed if she hadn’t done her homework. She made a choice and, whether or not it turns out to be the right one, she was the one to make it. But not everyone is going to take the time to evaluate the pros and cons of AppleCare+ and will be confronted with this question at the time of purchase. Might you or someone you know fall victim to a hard sell on AppleCare+?
When Apple first announced the new $99 AppleCare+ program along with the iPhone 4S, there was a lot of confusion about it, largely because Apple required the coverage be purchased at the same time as the iPhone.
Luckily, Apple’s now cleared up its AppleCare+ policies. You now have 30 days to purchase AppleCare+ after you pick up a new iPhone.
What is AppleCare+? It replaces the previous $69 AppleCare for iPhone coverage that didn’t cover accidental coverage. With AppleCare+, you have coverage for up to two accidental breaks of your iPhone, each subject to a $49 service fee. For clumsy butterfingers like me, not a bad deal at all.
If you were one of the millions to buy the iPhone 4S, today is your last day to order AppleCare+ coverage. Apple introduced a new type of AppleCare with the iPhone 4S, and the deadline for adding the coverage to your policy is today, November 14th.
AppleCare+ gives customers a two-year warranty and coverage for two incidents of accidental damage. The plan costs $99 and is highly recommended for any new iPhone owner.
We’ve all had the experience of a computer being a lemon, one problem after another. Here’s one story of a MacBook Pro from hell that has a happy ending thanks to a sympathetic support rep at Apple:
I have a MBP 2.4ghz – the logic board failed 6 months ago and was replaced and worked fine. Last week the battery overheated and “swelled” ruining it. It was removed and run on AC adaptor only after that. The adaptor cable was tripped on and disconnected from the magsafe. The unit would not boot on after that point. After letting it cool completely down, it started up normally. I shut it down and it would not reboot.
Apple’s made another good PR decision this week in regards to AppleCare+ and the policy about the requirement that you had to buy AppleCare+ at the same time as your iPhone 4S or iPhone 4 8GB model. If you are a long time Apple customer like I am you were surprised to find out that you had to buy the two together since this isn’t the norm for AppleCare. Usually you could add AppleCare to any Apple hardware product as long as it was still under the first year warranty.
The change caused a stir among Apple’s customers so the company changed the policy, but only until November 14, 2011.
It’s almost here, folks! After weeks of anticipation and rumors about OS X Lion’s public launch, we’ve heard word that copies of Lion are shipping to Apple Stores for the Mac demo units on the store floor. Additionally, Lion is also getting installed at AppleCare support centers.
Think recent reports that Mac malware is a very real threat are just another example of security researchers crying wolf? Think again.
An AppleCare support representative says that not only are call centers being inundated with reports about the MacDefender malware, but that Apple employees who help customers remove it from their computer can be fired.