Although many EU consumer laws already guarantee twice as much protection, Apple can continue to rip off customers there by selling AppleCare extended warranties.
Lawyer Carlo Piana told Cult of Mac that although Apple lost its appeal over fines for unfair business practices in an Italian court, that probably won’t affect Apple’s stance in the rest of the EU-27, although consumer laws are “harmonized” across member states.
Buying a new iPad? Be sure that you’re well aware Apple has made some changes to AppleCare. This past year Apple changed the iPhone AppleCare option to AppleCare+ and it has now done the same for the iPad. Unsurprisingly, AppleCare+ offers you more protection for your new iPad than was previously available under standard AppleCare plans, but there are a few differences, which everyone should take a moment to understand.
Following Apple’s announcement of a new iPad today, you can purchase AppleCare+ for your shiny new tablet. The extended warranty was first made available for the iPhone 4S last October. The $99 plan gets you two years of accidental coverage, but it will need to be purchased within 30 days of when you buy your new iPad.
The warranty is still labeled as “coming soon” on Apple’s website, but we suspect you’ll be able to add to your purchase when you pre-order.
Apple is set to introduce a new AppleCare+ warranty for its new iPad today that will cover owners for up to two incidents of accidental damage. The new plan is much the same as that introduced for the iPhone 4S back in October, and is set to cost $99 for two years of coverage.
Speak to most IT people about supporting Macs and you’ll hear the conventional wisdom that Apple doesn’t care about selling to large businesses or supporting enterprise customers. It’s an argument that has been made for years and it isn’t without some truth. But, like the conventional wisdom about Apple products always being more expensive than their competition, it’s starting to get a little stale.
MacWindows reiterated the story this morning while covering Forrester’s prediction that enterprise customers will spend $47 billion dollars on Macs and iOS devices within the next two years.
I’ll be one of the first to admit that Apple rarely behaves like other enterprise hardware vendors. The idea of offering up an 18 month or longer product roadmap, for example, runs completely counter to Apple’s DNA. But that doesn’t mean that Apple completely ignores its business and enterprise customers to the extent that is often portrayed.
A good friend of mine recently bought a new iPhone 4S from her local Apple Store. When presented with her new iPhone, the Apple Store salesperson tried to sell her on AppleCare+. It was a hard sell; in her opinion, the Apple Store salesperson went about it in all of the wrong ways. She’s a savvy consumer, reads Cult of Mac and other tech blogs, and has even read my new book. She did her own research before she bought the iPhone. She understood the differences between AppleCare and AppleCare+. She weighed risks of accidental damage against the price and limitations of AppleCare+, and decided the extra protection wasn’t for her.
She passed on AppleCare+, but believes that she might have been swayed if she hadn’t done her homework. She made a choice and, whether or not it turns out to be the right one, she was the one to make it. But not everyone is going to take the time to evaluate the pros and cons of AppleCare+ and will be confronted with this question at the time of purchase. Might you or someone you know fall victim to a hard sell on AppleCare+?
When Apple first announced the new $99 AppleCare+ program along with the iPhone 4S, there was a lot of confusion about it, largely because Apple required the coverage be purchased at the same time as the iPhone.
Luckily, Apple’s now cleared up its AppleCare+ policies. You now have 30 days to purchase AppleCare+ after you pick up a new iPhone.
What is AppleCare+? It replaces the previous $69 AppleCare for iPhone coverage that didn’t cover accidental coverage. With AppleCare+, you have coverage for up to two accidental breaks of your iPhone, each subject to a $49 service fee. For clumsy butterfingers like me, not a bad deal at all.
If you were one of the millions to buy the iPhone 4S, today is your last day to order AppleCare+ coverage. Apple introduced a new type of AppleCare with the iPhone 4S, and the deadline for adding the coverage to your policy is today, November 14th.
AppleCare+ gives customers a two-year warranty and coverage for two incidents of accidental damage. The plan costs $99 and is highly recommended for any new iPhone owner.
We’ve all had the experience of a computer being a lemon, one problem after another. Here’s one story of a MacBook Pro from hell that has a happy ending thanks to a sympathetic support rep at Apple:
I have a MBP 2.4ghz – the logic board failed 6 months ago and was replaced and worked fine. Last week the battery overheated and “swelled” ruining it. It was removed and run on AC adaptor only after that. The adaptor cable was tripped on and disconnected from the magsafe. The unit would not boot on after that point. After letting it cool completely down, it started up normally. I shut it down and it would not reboot.
Apple’s made another good PR decision this week in regards to AppleCare+ and the policy about the requirement that you had to buy AppleCare+ at the same time as your iPhone 4S or iPhone 4 8GB model. If you are a long time Apple customer like I am you were surprised to find out that you had to buy the two together since this isn’t the norm for AppleCare. Usually you could add AppleCare to any Apple hardware product as long as it was still under the first year warranty.
The change caused a stir among Apple’s customers so the company changed the policy, but only until November 14, 2011.