All items tagged with "Apple"

How Google Swiped Apple’s Hot New PrimeSense 3-D Tech For Project Tango

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In November 2013, Apple acquired PrimeSense, a 3-D technology sensing company that could hint at the ability for future iPhones, iPads and Macs to have a Kinect-like ability to sense where users are and react to their movements.

Given the acquisition, you’d think Apple would be the first company to use one of PrimeSense’s hot 3-D imaging systems-on-a-chip, maybe in the iPhone 6, but no. Google has beaten Apple to the punch, using PrimeSense’s Capri PS1200 3-D imaging SoC in the experimental Project Tango device, the world’s first motion-sensing smartphone.

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Protestors Criticize Apple For Using Offshore Tax Shelters

(Credit: Ellen Huet/The SF Chronicle)

(Credit: Ellen Huet/The SF Chronicle)

From complaints about the use of shuttle buses in San Francisco, to Apple’s own security guards protesting for better pay, the tech industry in San Francisco has come under increased fire in the last few years.

The latest protest took place on Tuesday, with a crowd gathered at Apple’s Union Square store in San Francisco, dressed as Apple Store workers, to call on the company to pay U.S. taxes on the $102 billion it alleges is held overseas.

“We’re trying to have a little fun on Tax Day and show how Apple’s unpaid tax revenues could help Bay Area infrastructure,” said spokesperson Alfredo Fletes. “We could have done this in Cupertino, but not as many customers would come by — this is partly an education campaign.”

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Apple Leading By Example In Smartphone ‘Kill Switch’ Campaign

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Apple is one of several tech giants to enter a voluntary agreement to add a global anti-theft “kill-switch” to their handsets from July 2015.

Other companies on board include  Google, HTC, Huawei, Motorola, Microsoft, Nokia, and Samsung — while carriers have reportedly agreed to help “facilitate these measures.”

Apple’s support of the need for a kill-switch doesn’t exactly come as a surprise. The company added an Activation Lock with iOS 7, designed to make it tougher for thieves to use stolen iOS devices. The feature allows users to remotely locate, lock and wipe their iPhones if they are stolen.

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Apple Earns More Money Than HP, Google, Intel and Cisco Combined

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Everyone knows Apple is incredibly profitable, but did you know that the top-earning tech company brings in more money than Hewlett-Packard, Google, Intel and Cisco combined?

That’s according to the San Jose Mercury News’ newly published Silicon Valley 150 list, which ranks 75 tech companies using data from Bloomberg and U.S. Securities and Exchange Commission filings.

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What To Do About Heartbleed And The Apple/Samsung Battle Continues On The CultCast

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Queue the spy music, cause on this week’s CultCast, our very own Buster Heine sneaks into Apple’s under-construction Arizona Sapphire Crystal factory and reports back what he’s found. Plus, WWDC dishes out golden tickets like they’re Willy Wonka; what you can do about HeartBleed; all that’s been revealed in the ongoing Apple V. Samsung trial; and you asked, so we answer: why we love Apple but would never want to work there.

Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!

And our thanks to iFixit for supporting this episode. You’ve seen iFixit’s amazing tear downs of the hottest tech and gadgets, but did you know you can use their free step-by-step repair guides to fix virtually anything? Check them out at iFixit.com/cultcast, and save $10 off their excellent Pro Tech Toolkit with code “CultCast” at checkout.

Click on for the show notes.

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Apple Teams With New Ad Agencies To Counter Samsung Threat

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When you’ve got $158.8 billion in the bank, there’s not a huge amount you need to be envious of.

But while Apple is beating rival Samsung on both the quality of its products and adverts, it is perhaps losing out when it comes to the kind of big digital media strategies that really attract attention (and customers) — like Ellen DeGeneres’ famous Oscars selfie which Publicis CEO Maurice Levy recently valued at between $800 million and $1 billion.

With that in mind, Apple is reportedly changing up its marketing approach to invest more in digital marketing and social media support — adding four new digital agencies to its roster.

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Samsung Stole Apple’s Ideas At Crucial Time, Expert Says

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How do you convince a jury you’re owed $2 billion in damages? If you’re Apple you hire an MIT-trained economist to do it for you.

While the patent war between Apple and Samsung continues to rage, Apple on Tuesday called economist Chris Vellturo to spell out exactly why Apple is asking to be paid $2 billion in damages ($2.19B to be exact) from arch-rival Samsung for infringing on five of its utility patents.

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The iPhone 5c Could Have Been A Modified iPod Touch

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In the past, when anyone has talked about the possibility of a low-cost iPhone aimed at the budget market, most have assumed that Apple would essentially take the iPod touch — currently the cheapest iOS device, after subsidies, which saves on cost in a number of key regards like screen quality, speed, storage and more — and graft some cellular modems onto it. Yet when Apple unveiled the iPhone 5c, what they showed was a smartphone that was essentially an iPhone 5 in a plastic shell. In other words, a last-gen iPhone that was cheaper for Apple to make, but not necessarily to buy.

Yet according to new court documents coming out of the latest Apple vs. Samsung case, such a vision for the ‘cheap’ iPhone was not always meant to be. In fact, Steve Jobs himself believed that the budget iPhone should be based off of the iPod touch.

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Sound Step Lightning: An Electrifying Bluetooth Speaker [Deals]

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In our multi-device, multi-user, multi-tasking world, you need a speaker that lets you control the music right from the palm of your hand, helping you discover, share and enjoy new sounds on the daily. Cult of Mac Deals a speaker that certainly fits the bill.

The Sound Step Lightning is Soundfreaq’s next-generation Bluetooth speaker. Featuring a dock for Apple’s Lightning 8-pin connector (on iPhone 5/5S), Bluetooth connectivity, USB audio and line-in playing – it gives you audio playback versatility. and it can be yours for only $99 – a savings of 23% – through Cult of Mac Deals.

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Banner Day For Apple Patents Includes 3D Apple TV Remote Control

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Apple is awarded a lot of patents, many of which it never does much more than sit on top of. After all, in the high stakes (and highly litigious) world of mobile, it’s better to patent a potential innovation than let a potential enemy do so.

Even so, today was a banner day for Apple. In just a single day, Apple was granted a whopping fifty-one different patents, ranging from older products like the unibody MacBook Pro to some much wilder stuff, like a possible 3D Apple TV remote control system.

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