Apple pledges support for massive climate change pledge

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Apple's shelling out billions to go green.
Apple's shelling out billions to go green.
Photo: Apple

Apple executives are joining top brass from 12 other major U.S. corporations at the White House today to announce a $140 billion pledge in new investments to decrease their carbon footprints.

The 13 companies which also includes Microsoft and Google, are joining the Obama Administration’s push to lead the effort against climate change ahead of the the United Nations climate-change summit in Paris later this year by launching the American Business Act on Climate Pledge.

Siri vs. Google Now: Who wins the AI cat fight?

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Fight!
Fight!

Friday-Night-Fights-bug-2Every mobile platform now ships with its very own virtual assistant, and while they all offer a similar set of basic features, Google Now and Siri are way ahead of their rivals. Google Now knows what you want and when you want it, but Siri has sass and personality, and is about to get a whole lot better with the help of Proactive.

If you were to pit the two against each other in a virtual ring, which one would come out wearing the belt? Join us as we find out in this week’s Friday Night Fight between Cult of Android and Cult of Mac!

‘Shot on iPhone 6′ campaign proves humbling for young photographer

This vintage roller skate was one of three photos by photographer Michael Mainenti that were chosen by Apple for the "Shot on iPhone 6" ad campaign.
This vintage roller skate is one of three photos by Michael Mainenti chosen for Apple's "Shot on iPhone 6" campaign.
Photo: Michael Mainenti

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6″ ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6′ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”

Kahney’s Korner: Apple’s 5 most important products of all time

Leander Kahney counts down Apple's greatest hits.
Leander Kahney counts down Apple's greatest hits.
Photo: Cult of Mac

What vaulted Apple from its humble Silicon Valley origins to the absolute top of the business world? From its first desktop computer in 1976 to today’s category-crushing Apple Watch, the company is intensely focused on creating technology that will delight the masses.

That vision is best exemplified by Apple’s five most important products, which I’ve rounded up in this week’s edition of Kahney’s Korner. Some made the list for reasons that might surprise you.