Apple can be an incredibly demanding company to work for, but just getting in the door is nearly impossible.
The hiring process for Apple retail is fairly lengthy, but according to UX designer Luis Abreu, landing a job at the mothership in Cupertino is an even longer, more grueling process — which he just suffered through firsthand.
Apple has been ordered to shell out $532.9 million to a patent troll after apparently infringing on intellectual property with iTunes features related to data storage and managing access through payment systems.
The fee was awarded by a Texas court, and was positioned between the $852 million Smartflash was seeking in damages and the $4.5 million Apple had argued for.
In his breathtaking profile of Jony Ive in the latest issue of The New Yorker, Ian Parker drops a bombshell. You know that crossguard lightsaber in J.J. Abrams’ new Star Wars movie? The gnarly, rough-around-the-edges one seen in the latest trailer? You can give Ive credit for inspiring it.
That got Martin Hajek thinking. The Dutch CGI modeler, who always loves rendering potential Ive designs, wondered what it would look like if Apple produced a lightsaber. Not something rough and spitty, but just as refined as any other Apple product. And so, the iSaber was born.
The mythical, elusive, rarely-seen-in-the-wild, Apple ID team. Photo: D&AD Awards
Jony Ive and his infamous design team aren’t simply creating the Apple products you use and love, their influence is reshaping Apple itself. On this episode, we look back at Jony’s humble start, and examine how Sir Ive and team became the powerful core of the world’s greatest company. Plus, we bet you just can’t wait to get behind the wheel of your very own Apple-made … minivan? We’ll fill you in on the latest Apple car rumors.
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Apple is expanding its nifty business-minded mapping tool. Photo: Apple
Apple may be a tech giant with more spare cash than a dozen Scrooge McDucks, but it does spare a thought for the little guy every now and then.
Late last year, the company launched a new portal called Apple Maps Connect, designed to allow businesses to add or edit listings within Apple Maps. Initially available for U.S. businesses only, last month it expanded to the U.K., Ireland, Australia, New Zealand, and Singapore — and now it may be set to arrive in French and German-speaking countries, too.
What will the Apple Car even look like? Cover design: Stephen Smith
An Apple Car? Yep, you know it! Cupertino is all abuzz with latest evidence that the fruit-flavored computing company is taking a run at the highway with a possible new iCar, and we’ve got Lewis with the features we’d like to see there. Plus, Luke spends some time with the exhaustive New York Times post on Jony Ive, design genius, Alex dives deep into your new favorite iPhone game (Alto’s Adventure), David chats about one auteur’s thoughts on the film completely shot on an iPhone 5s, and Luke gets the inside scoop on one 25-year-old who’s made 600 iOS apps without even knowing how to code.
All this, plus a ton more (see below) in this week’s Cult of Mac Magazine, ready for download at your pleasure.
Motorola’s CEO isn’t happy about what Jony Ive told the New Yorker about his company. Photo: Motorola
In Ian Parker’s excellent New Yorker profile of Apple’s Jony Ive, the Apple design maestro is mentioned to be disparaging of an unnamed competitor who allows customers to make their devices into “whatever you want.”
Apparently, Motorola thinks the comment was about them, and Motorola CEO Rick Osterloh is now firing back, calling Apple’s pricing “outrageous” and taking issue with Ive’s comments.
Apple’s recently ousted Alabama lobbyist, Jay Love. Photo: Buzzfeed
Under openly gay CEO Tim Cook, Apple has done a lot to forward gay rights. A year ago, the company stood up against homophobic legislation going through Arizona and organized a company-wide march in San Francisco’s annual gay pride parade.
All in all, Apple’s one of the most gay-friendly companies you can work for. So here’s a shocker for you: When Apple figured out it had accidentally hired someone with a history of anti-gay activities, it quickly severed contact.
One of the designers in Apple’s Industrial Design Group helped create this shape-shifting fabric-covered car for BMW. Photo: BMW
As rumors that Apple is making a self-driving car rev up, a peek under the hood of the company’s famed Industrial Design studio reveals a crew of talented automobile designers.
An interest in futuristic cars is embedded deep within the DNA of Apple’s vaunted design team. Working under Jony Ive, Apple employs designers who worked on several fantastic concept cars, including a fabric-covered BMW that shifts shape depending on speed.
Ive has long been obsessed by cars. (He has quite a stable.) As a teenager, Ive wanted to be a car designer. He visited a U.K. design school that specialized in automotives with a view to studying there, but he found the other students too weird. They were making “vroom vroom” noises as they sketched. Instead, he went to Newcastle Polytechnic (which has since been renamed Northumbria University).
A look at other key members of Apple’s design team, and at a super-secret research-and-development facility planned for the company’s new campus, offers a few clues about how Cupertino might go about producing innovative and unconventional cars.