Celebrate Memorial Day with huge Watch Store sale! [Watch Store]

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We've selected many of our best brands for this sale including Burkley, Bucardo, Clessant, JUUK, Just Mobile and many more!
Photo: Ste Smith

Memorial Day weekend is no exception to the epic sales typically found on holiday weekends. In addition to a little R&R, why not spend a minute treating yourself to some great scores for Apple Watch?

Cult of Mac Watch Store’s Memorial Day Weekend Sale will offer 20 percent off the majority of our vendors. You’ll find great discounts on some of our most popular brands for Apple Watch straps, chargers and stands. Some of these vendors include: Bucardo, Burkley, Juuk, Just Mobile, Strapple, Clessant and many more.

Sale ends next, so check out these stellar discounts while they last, and check out some of our featured brands below:

Study finds Apple Watch is most accurate wearable at measuring heart rate

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The heart rate monitor really sucks up some battery.
The heart rate monitor really sucks up some battery.
Photo: Jim Merithew/Cult of Mac

When it comes to measuring heart rate and calories burned, not all fitness trackers are created equal, based on the findings of a scientific study that pitted the top wearables on the market against each other.

The in-depth study conducted by researchers at Stanford University was published today, revealing that Apple Watch is the most accurate wrist-worn tracker on the market, but it’s still far from perfect.

Jony Ive’s BFF has created a spectacular new timepiece

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It's all yours for $12,000.
Photo: Hodinkee

Jony Ive’s BFF Marc Newson may have played a role in the design of the Apple Watch, but he’s now turned his attentions to designing an entirely new timepiece. Although this isn’t one that you’ll be wearing on your wrist!

Instead, it’s a $12,000 limited edition hourglass, designed for the world’s leading online wristwatch magazine, Hodinkee. Check it out below.

Nike’s new Apple Watch bands mean no more mismatched wrist and shoes

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See what we mean?
Photo: Nike

Ever been socially ostracized for wearing an Apple Watch band that doesn’t match the color of your sneakers, or is way too bright for the time of day you’re rocking it?

Such nightmarish scenarios are set to come to an end this June, courtesy of Apple and Nike’s latest collaboration. Announced today, Nike is releasing four new chic Nike Sports Bands for Apple Watch, coming in colors matching the Nike Air VaporMax Flyknit “Day to Night” collection.

Tim Cook spotted testing glucose tracking on Apple Watch

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What's Tim hiding up his sleeves?
Photo: Jim Merithew/Cult of Mac

The next major breakthrough for Apple Watch is currently being tested by none other than Apple CEO and fitness freak Tim Cook.

A new report claims that Cook has been spotted walking around Apple’s corporate headquarters wearing a special Apple Watch attachment that could be a game-changer for people with diabetes.

Apple launches new ‘Today at Apple’ website for stores worldwide

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Apple's new website keeps you in the loop on classes in your area.
Apple's new website keeps you in the loop on classes in your area.
Photo: Apple

Apple is revamping its efforts to keep customers educated on all of its platforms today with the launch of a new website called ‘Today at Apple.’

The new sub site provides Apple fans with portal that shows all of the events, classes and other happenings at local Apple stores, giving users an easy way to sign up for the 4,000 sessions held across the globe each day.

Apple delivers iOS 10.3.2 to public with new bug fixes

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Go grab them now!
Go grab them now!
Photo: Ste Smith/Cult of Mac

The final version of iOS 10.3.2 is now officially available to the public starting today after Apple tested five beta builds of the update with developers the past few weeks.

Apple released iOS 10.3.2 today along with new update for Apple TV, Apple Watch and macOS. All four new software updates are available for free and bring a host of bug fixes and security to each of Apple’s platforms.

Apple Watch users can take on the new Mother’s Day Challenge

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Remember that it's Mother's Day this Sunday!
Photo: Apple

Apple has added a new “Mother’s Day Challenge” for the Apple Watch, rewarding anyone who can complete a walk, run or wheelchair workout of one mile or more.

Those who complete the challenge get an addition badge in the Activity app, alongside new stickers they can us in Messages, to casually show off among their friends.

Get 10% off Ullu’s cool, exotic bands for Apple Watch [Watch Store]

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Ullu exotic leather Apple Watch bands
Ullu offers a line of luxury Apple Watch bands in premium leathers that include stringray and ostrich.
Photo: Ullu

Apple-centric accessories brand Ullu offers a taste of the exotic with its line of handcrafted leather bands for Apple Watch. Give your watch a custom look with high-style and durable leathers in ostrich and stingray.

Peruse Ullu’s collection of colorful, exotic bands in our Watch Store. Enter the code ShopUllu! at checkout for a 10 percent discount.