Nike unveils new Apple Watch with ‘bone and black’ band

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Say hello to the new Nike Apple Watch.
Say hello to the new Nike Apple Watch.
Photo: Nike

Apple’s partnership with Nike has birthed a fresh new look for the Apple Watch Series 2 aimed at runners with a passion for style.

Nike unveiled its new twist on Apple’s iconic wearable today, dubbed the Apple Watch NikeLab. Nothing is new on the watch as far as hardware upgrades go, but the new “bone on black” band is so gorgeous fitness freaks will probably be lining up to get it on their wrists.

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It’s time for Apple Watch to get serious about fitness

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Here's how Apple could improve watchOS 4 for fitness buffs.
Here's how watchOS 4 could improve Apple Watch for fitness buffs.
Image: Graham Bower/Cult of Mac

Apple puts fitness front and center in its advertising for Apple Watch Series 2, even going so far as to claim the device is a “superior sports watch.” But in reality, it is not a sports watch at all. It’s a smartwatch. And that’s a massively important distinction.

Sports watches, like the TomTom Runner or Garmin Forerunner, are cheaper and more reliable at logging workouts, while smartwatches are jacks of all trades, which usually means they are masters of none. Or at least, not masters of fitness.

The sad fact is that it doesn’t have to be this way. Right now, it’s mostly the software that is letting Apple Watch down. That’s why I’m hoping that with its next major software update, Apple will finally get its smartwatch into shape for fitness fans. Here’s what I want to see in watchOS 4, which Apple will likely unveil at its Worldwide Developers Conference this June.

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Apple diversifies to keep Apple Watch suppliers on their toes

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Theater Mode finally makes its way to Apple Watch in watchOS 3.2 beta 1.
Apple Watch has a new supplier.
Photo: Ste Smith/Cult of Mac

Scoring Apple orders is a great thing if you’re a manufacturer, but don’t expect an easy ride!

The latest example of this is Quanta Computer, which up until now has been the chief supplier of the Apple Watch. However, according to a new report, Apple has decided to hand over 20-30 percent of Apple Watch orders as a way to”decrease Quanta’s price bargaining power.”

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‘iPhone Edition’ may get Apple Watch-like steel band

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iPhone 8 concept
Same size as the iPhone 7, but with a bigger screen.
Photo: Martin Hajek

The iPhone 8 may take some design cues from the Apple Watch, if the latest rumor out of Asia turns out to be true.

Apple will supposedly use an improved version of the Apple Watch’s stainless steel as the frame for the new iPhone 8. Glass in the front and the back will sandwich the stainless steel plate on the iPhone 8 but, according to the report, it won’t have a curved screen.

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This app will bring Spotify to Apple Watch

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Snowy syncs playlists, offers playback controls, and more.
Snowy syncs playlists, offers playback controls, and more.
Photo: Andrew Chang

Spotify is finally coming to your Apple Watch, thanks to a third-party app called Snowy.

Users will gain the ability to save Spotify playlists to their Watch so they can enjoy them offline when they leave the house without their iPhone. Plus, hands-free gestures will let them skip tracks and pause playback without touching the screen.

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Apple employees rewarded for Apple Watch challenges

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Screen Shot 2017-04-12 at 11.37.55
Apple's "Close The Rings" campaign is available for 40,000 Apple employees.
Photo: Apple

Apple is pushing Apple Watch adoption among its corporate and retail employees with a “Close The Rings” challenge that lets people working for the company win prizes for filling the rings on their Apple Watch.

Employees who complete the various stand, movement, and exercise challenges every day for a month can win an Activity rings pin, which are available in gold, silver, and bronze, depending on performance. There are also (future collectible) T-shirts available, reading “Close The Rings Challenge 1.0.”

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Apple slaps Swatch with lawsuit over ‘Tick different’ trademark

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Swatch Tick different
Sounds remarkably similar to "Think different."
Photo: Swatch

Apple is suing Swatch over the Swiss watchmaker’s “Tick different” trademark.

Apple claims the trademark is a play on the “Think different” slogan it used for an iconic ad campaign in the late 1990s. To win the legal battle, Cupertino must prove that at least 50 percent of consumers associate the phrase with Apple branding.

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Teens love their iPhones more than ever

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Red iPhone 7 rear
iPhone is king among teens.
Photo: Ste Smith

The iPhone has never been more popular with teens, according to a new survey that found 76 percent of U.S. teenagers with a smartphone own an Apple.

Investment firm Piper Jaffray’s semiannual teen survey discovered that iPhone ownership among teenagers rose seven points from spring 2016, when 69 percent of U.S. teens owned an iPhone. The news gets even better for Apple — 81 percent of teens surveyed say they plan to buy an iPhone the next time they upgrade.

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Apple seeds new betas for iOS, macOS, tvOS and watchOS

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Red iPhone 7 in hand 2
Get the new iOS update on your iPhone now.
Photo: Ste Smith/Cult of Mac

Apple is busting out a big batch of beta updates for developers today, bringing a host of new bug fixes and performance improvements to every single one of its platforms.

Developers can now download the second beta builds for iOS 10.3.2, macOS 10.12.5, watchOS 3.2.2 and tvOS 10.2.1 directly from Apple’s developer center, adding new fixes to iPhones, iPads, Macs, Apple TV and Apple Watch.

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Apple Watch competition hots up with second supplier

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Apple Watch
Compal is joining the Apple Watch supply chain.
Photo: Ste Smith/Cult of Mac

Apple has reportedly added a second Apple Watch supplier to its manufacturing chain.

Until now, Quanta Computer has been the only assembler of Apple’s wearable, but Compal Electronics is expected to begin shipping Apple Watch Series 1 and Series 2 units in the second half of 2017.

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