Apple plans to kill its 70/30 split for in-app subscriptions

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Apple wants to make its devices more appealing to media companies.
Apple wants to make its devices more appealing to content creators.
Photo: Apple

Apple and Google boasted that they paid over $17 billion to app developers over the last year. What they left out is that they also made a tidy $7.3 billion off those sales, thanks to the 30/70 split pioneered by Steve Jobs with the launch of iTunes in 2003.

That split could coming to an end soon, though, according to a new report claiming Apple plans to make a departure from its old pricing formula in an effort to make Cupertino’s devices more appealing to media companies.

Apple is destroying the competition when it comes to digital video

Adobe reports breaks down why refreshed Apple TV is going to be the biggest thing since sliced bread.
Adobe reports breaks down why refreshed Apple TV is going to be the biggest thing since sliced bread.
Photo: Jim Merithew/Cult of Mac

A new report published today by Adobe demonstrates that, when it comes to both pay TV and the devices people choose for consuming digital media, Apple trounces the competition.

Having once dismissed its own Apple TV offering as just a “hobby,” the powers-that-be in Cupertino are likely to want to rethink that statement following the news that its set-top boxes doubled their share of premium video viewing quarter-over-quarter during the last year — overtaking Roku in the process.

New Apple TV hardware won’t be ready for WWDC reveal

It isn't going to control itself. Well, not before The Singularity, anyway.
It isn't going to control itself. Well, not before The Singularity, anyway.
Photo: Apple

Apple fans that were hoping a new Apple TV set top box would debut next week at WWDC are in for some bad news today. According to the New York Times, Apple is postponing its plans to debut the device next weeks because it’s just not quite ready.

The Apple TV has remained relatively unchanged since its second generation upgrade in 2010, but Apple’s team is still having problems getting the final product polished after already suffering major setbacks for content deals.

Apple snags Showtime for yet another streaming exclusive

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You can now stream Showtime without cable
Showtime is coming to Apple TV 
Photo: Showitme

HBO made a splash with its streaming service HBO Now, and now its cheaper rival Showtime is ready to get in on the action too with its own streaming service that’s also launching exclusively with Apple.

Starting in July, iPhone, iPad, and Apple TV users will be able to purchase a stand-alone subscription to Showtime through the Showtime app to stream all of the company’s original programming. It’s just like HBO Now, only a little bit cheaper.

Apple TV will be the new digital hub for HomeKit

Apple's new improved TV could be coming as early as this fall.
Your new digital hub awaits.
Photo: Robert S. DonovanFlickr CC

Hidden in HomeKit documentation published today is the intriguing confirmation that Apple TV will serve as the digital hub for Apple’s new home-automation setup.

It’s a reminder of just how seriously Apple now treats the set-top box that it dismissed as a “hobby” a few years ago.