Why Apple’s earnings call might be a shocker

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Apple raked in the cash last quarter.
Apple raked in the cash last quarter.
Photo: Jim Merithew/Cult of Mac

Apple is set to reveal how much money it made over the 2015 holiday shopping season, and per usual, it’s expected to be a record-breaker.

Tim Cook and Luca Maestri will dive into all the details of Apple’s Q1 2016 earnings report tomorrow at 2 p.m. Pacific but there’s really only one number Wall Street really wants to know: total iPhones sales. Even though Apple may record its highest earnings ever, some analysts are predicting that iPhone sales may have declined for the first time, which could send Apple’s stock price sinking.

Here are six things to watch for during Apple’s Q1 2016 earnings call:

Apple TV’s new ad animates the future of television

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Apps are how you get your content now on Apple TV.
Apps are how you get your content now on Apple TV.
Photo: Apple

The Apple TV future of television is apps, says Apple. Whether you’re sitting down to watch The Simpsons on Fox, Game of Thrones on HBO, or racing your buddies in Asphalt 8, these days it’s a good chance you’re using some sort of app.

You’re definitely app-ing it up if you’re using Apple’s latest hockey-puck device, which brought games and media apps to the big screen not too long ago.

The latest ad for the device, up on YouTube now, highlights all the good stuff with a cleverly animated Apple TV. Check it out.

More evidence of Apple’s frustrating fight to build TV service

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Apple TV
The streaming TV service is still on the way, but not without some bumps in the road.
Photo: Jim Merithew/Cult of Mac

John Skipper, president of ESPN, talked quite a bit in an interview about the future of Apple TV and in particular, Apple’s plans for a streaming television service that may or may not include ESPN. He revealed that Apple is apparently having a hard time sorting out the details with programmers.

“We have ongoing conversations,” Skipper told The Wall Street Journal. “They have been frustrated by their ability to construct something which works for them with programmers. We continue to try to work with them.”

Apple TV’s software designer bails on Cupertino

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The guy that designed Apple TV's software is leaving.
The guy that designed Apple TV's software is leaving.
Photo: Leander Kahney/Cult of Mac

Apple is losing one of the chief designers of the new Apple TV just months after the product launched to the public.

Designer Ben Keighran revealed that he is leaving the company after joining Apple four years ago when his company Chomp was purchased by Apple to inject fresh talent into Apple’s streaming box.