Apple TV struggles to gain toehold in living rooms

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apple tv and siri remote
Still not really catching on.
Photo: Ste Smith/Cult of Mac

Cupertino might not consider Apple TV a “hobby” any longer, but according to new data from comScore, the streaming device certainly is not viewed as a serious contender in the marketplace.

ComScore’s new figures show that — at the end of 2016 — Roku led the way for streaming TV boxes/sticks in the United States, with 18 percent penetration among Wi-Fi households. Amazon’s Fire TV followed on its heels with 12 percent, while Google’s Chromecast came third with 8 percent. Apple TV trailed in fourth place with just 5 percent.

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Apple ditches Imagination graphics to develop its own GPUs

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Imagination suspects Apple has been stealing its ideas.
Imagination suspects Apple has been stealing its ideas.
Photo: Apple

Imagination Technologies has confirmed that Apple will no longer use its graphics processing technology in future iOS devices.

The British company revealed that Apple is developing its own graphics processing units (GPUs), and it suspects Cupertino might be ripping off its intellectual property.

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Apple TV could package HBO, Showtime and Starz as a bundle

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tvOS just got another new update.
Apple wants to offer TV bundles.
Photo: Jim Merithew/Cult of Mac

Apple reportedly has a new plan for selling TV, with the goal of selling customers a premium TV bundle, grouping together HBO, Showtime, and Starz.

Although Apple TV already offers these channels on their own, bundling them together as part of a package would take Apple one step closer to its goal of being a serious TV player — and making Apple TV a bit more appealing in the process.

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You can now buy AppleCare+ one year after getting an iPhone

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AppleCare
Don't be a fool, protect your tool.
Photo: Apple

If you’ve purchased a new iPhone in the last 12 months but failed to buy AppleCare+ to protect it, Apple is ready to cut you a break.

Apple has decided to extend the period in which iPhone buyers can get AppleCare+ to one full year from the data of purchase, after previously only letting you buy it within 60 days.

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iOS 10.3 and macOS 10.12.4 inch closer to public release

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iPhone 7 in hand
Apple's new iOS update is nearly ready for primetime.
Photo: Ste Smith/Cult of Mac

Developers received new beta software updates today for iOS 10.3 and macOS 10.12.4, possibly signaling that a public release is just around the corner.

The new updates come just a few days after Apple dropped the last betas of macOS 10.12.4 and iOS 10.3 on developers. Both updates come with a number of bug fixes and under the hood improvements to go with new features that were added in previous versions.

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Apple celebrates International Women’s Day on iTunes and iBookstore

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iTunes is promoting movies and TV shows with strong female characters.
iTunes is promoting movies and TV shows with strong female characters.
Photo: Apple

Apple is going all out to feature great media that promotes strong women by creating special sections in iTunes and Apple Music for International Women’s Day.

iPhone, Mac and Apple TV users can comb through Apple’s handpicked choices in categories like music, movies and books to find stories and entertainment that promotes strong female characters.

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Apple seeds new betas for iOS, tvOS and watchOS

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iPhone 7
A new iOS 10.3 beta is ready to be installed.
Photo: Ste Smith/Cult of Mac

Three new beta software updates have been seeded to developers by Apple today, adding a bunch of bug fixes and performance improvements to Apple’s platforms.

The new builds come one day after Apple seeded a new build of macOS 10.12.4 to developers. The fifth beta builds of iOS 10.3, tvOS 10.2 and watchOS 3.2 can be downloaded by registered developers directly from the Apple’s dev portal.

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