We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.
The rumor mill has been quiet this winter, but before you dive into the Christmas festivities, Santa dropped off a new bag a rumors about the Apple Watch, iPhone 6s, and even the long-rumored Apple Television set.
Step up to crystal ball and see which rumors are built to last, and which will melt like snow.
iPhone 6s processor made in USA?
The Rumor: The A9 chip for the iPhone 6s will be made in the USA next year.
The Verdict: Highly unlikely. A report from Digitizes suggests that GlobalFoundries (the largest foundry in the US) is trying to become a mobile chip maker for Apple, but with Samsung and TSMC already having a long history of building iPhone processors, Apple’s extremely unlikely to switch to GlobalFoundries now, unless the price is irresistible.
The Verdict: Too early to tell. Taiwanese news sources say Apple Watch maker Quanta is on a hiring spree to fulfill the 24 million units Apple wants in 2015. Production is supposed to begin in January but we doubt we’ll see the Apple Watch land on stores until Spring.
The Verdict: This is going to end badly for Bose. Our crystal ball doesn't see how a music service helps Bose sell more headphones and speakers, and I doubt they have the software engineering capability to create a service that can rival Beats Music, Spotify, Pandora, and Rdio. Even if they go after the high-fidelity audio market they'll have to offer an experience that's truly revolutionary to get customers to jump onboard.
Apple Stores need more fashionistas
The Rumor: Apple Stores are hiring fashionistas for the Apple Watch launch.
The Verdict: Definitely. Internal documents floating around Apple Retail show Angela Ahrendts is looking for new employees who have a 'fashion or luxury background.' That's not very surprising as Apple Stores are already known to recruit talent from stores like Gap, J Crew, and Banana Republic. Now with the Apple Watch coming out, staff will need to be able to help you match your watch band to your outfit, and explain the difference between an Intel Core i5 and i7 processor.
Not giving up on Apple Television
The Rumor: The Apple Television will finally see the light of day in 2016, according to perpetual Apple Television rumormonger, Gene Munster.
The Verdict: Stop it Gene, it's not going to happen. We gave up on the idea of an Apple Television set like two years ago, after the first three years of Gene's predictions kept being wrong. Munster just won't let go of the idea that Apple is going to release a connected TV someday. The merits of the idea have been debated ad nauseam for at least five years now, so I won't get into why it doesn't make sense, but I'll just say, there's no way Apple is ever going to sell a television set.
Apple has acquired Matcha, a second-screen video search and recommendation service that was recently closed, for a fee believed to be between $1 million and $1.5 million.
Matcha was previously available as an iOS app, and it allowed users to get an overview of everything they could watch on a variety of cable TV networks and video-streaming services. But the service was closed back in May as it focused on a new direction — one which will now be controlled by Apple.
Southern gentleman and Apple Chief Tim Cook fielded a barrage of questions at this week’s D11, the big tech conference that puts top CEOs on stage for long chats. And on this week’s CultCast, we analyze and scrutinize Mr. Cook’s thoughts and statements on an Apple television, iWatch, wearable tech like Google Glass, and just when we can all expect Apple’s next big thing.
All that and more on this week’s CultCast. Stream or download our new or past shows on your Mac or iDevice by subscribing now on iTunes, or hit play below and let the anarchy begin.
We’ve already brought you some of the most interesting topics that came up during Tim Cook’s interview at D11 last night, but if you’d like to watch the entire thing yourself, you can do so right now. AllThingsD has posted the entire thing — which runs for one hour and 20 minutes — online this morning, and you can watch it below.
This week on The CultCast: Jony Ive’s huge sweeping iOS 7 changes; Apple Television and the Ring of Power; our favorite April Fools pranks; and careful, your iPad might be giving you Gorilla Arm… all that and the best listener shout out ever on this minty-fresh episode of The CultCast!
Stream or download new and past episodes of The CultCast on your Mac or iDevice by subscribing now on iTunes, or hit play below and let the good times roll.