First third-party watch accessory hits Apple Store shelves


NightStand is the first third-party Apple Watch accessory in Apple Stores.
NightStand is the first third-party Apple Watch accessory available in the Apple Store.
Photo: ElevationLab

You no longer have to depend on the Internet to provide you with third-party Apple Watch accessories, as the company has started stocking them in its gleaming, glass-covered retail locations.

The first accessory on offer is a minimalist charging dock that will be compatible with watchOS 2’s Nightstand Mode when the firmware update launches this fall.

Why MacBook screens must be angled at 76 degrees in Apple Stores


Researchers have created the first undetectable firmware worm for Mac.
Apple's got some pretty unique angles for selling.
Photo: Jim Merithew/Cult of Mac

Have you ever noticed that the MacBooks are positioned at a slightly awkward angle whenever you visit an Apple Store?

As it turns out, there’s method to Apple’s madness — and it’s all about getting customers to adjust the screens, thereby giving them a taste of just how gorgeously tactile the company’s MacBooks really are.

Leaked memo reveals Apple’s obsession with packaging


Apple store istanbul
Apple Stores are about to look like this inside and out.
Photo: Apple

We already knew that Apple has taken an interest in how its third-party partners present their wares in the Apple Store, but a leaked memo is describing just how seriously the company is taking this new initiative.

Other than the clean white background that it’s so fond of, Apple is also asking vendors to pay attention to the typefaces they use and even the angles from which they photograph their products.

So it turns out Apple is controlling and particular. Who knew?

Apple to build new flagship store on Chicago’s Magnificent Mile


Apple's looking for a new home in Chicago.
Apple's looking for a new home in Chicago.
Photo: Zeller Reality

Apple is planning to open a magnificent new flagship store in the heart of Chicago, according to a new report that claims the iPhone maker has zeroed in on 401 N. Michigan Ave. Apple already has one retail store on Michigan Avenue, but supposedly plans to shut down that one and move a half-mile south to the southern tip of the Magnificent Mile.