Apple Stores in the U.S. are now offering machine-applied screen protectors for iPhone. The service, which uses a Belkin protectors and the ScreenCare+ applicator tool, starts at $18 and is available for iPhone 6 and up.
Getting a broken home button on your iPhone 6 replaced may cause the entire device to become a worthless brick of metal and glass.
Thanks to a new feature in a software update recently pushed out by Apple, thousands of iPhone users who had their devices fixed by non-official repair shops have been greeted by a disastrous “error 53” message that locks the device — and even the Apple Store can’t bring it back from the dead.
Apple is rolling out several new programs in its retail store locations that will give credit for iPhones with pretty severe damage, according to a report. The program will allow customers with a cracked screen, damaged buttons or damaged cameras to trade in their faulty device without issue. Apple previously wouldn’t accept this kind of damage in its Reuse and Recycle trade-in program.
Apple Store retail guru Angela Ahrendts says that the secret behind Apple’s success is its culture, telling an interviewer that, “The company was built to change people’s lives.”
The dedication to keeping not just customers, but also employees, feeling like they’re part of a greater mission is paying off in a big way, too — with Ahrendts noting that last year Apple Stores had their highest employee retention rate in history, with 81 percent of people staying put.
When LynnMarie Rink and her son, James, got to the Nashville Apple Store to replace his broken iPad last week, they weren’t expecting anything unusual. Of course, for James and his mom, atypical is their way of life.
James has Down syndrome and autism, and uses his iPad to communicate. When he got to the Apple Store last Thursday, he got excited at something out in the mall and ran out of the store at top speed. Unfortunately, there was a big glass wall instead of a door in front of him, and he ran into it face first, causing a little scene with tears and a fat lip.
It was just then that an Apple Store employee came up and offered to help them get their new iPad — and did something amazingly gracious.