Apple kicked off its “Today at Apple” initiative this week with live performances and special guests hosted at stores around the world. Retail chief Angela Ahrendts published photos from some of the events, which you can enjoy in our gallery below.
May 18, 2006: The world — and, more specifically, the Apple-watching press — gets its first glimpse at Apple’s swanky new Fifth Avenue Apple store in New York City.
Hidden behind black plastic wrapping during development, the covering is removed one day before the store’s grand opening — revealing a 32-foot glass cube adorned with a white, floating Apple logo. At 10am EST, members of the press get an exclusive tour of the new venue.
Apple is revamping its efforts to keep customers educated on all of its platforms today with the launch of a new website called ‘Today at Apple.’
The new sub site provides Apple fans with portal that shows all of the events, classes and other happenings at local Apple stores, giving users an easy way to sign up for the 4,000 sessions held across the globe each day.
Apple is adding a spectacular new retail store to its collection — but you’ll have to visit Milan to see it.
Located in the city’s Piazza Liberty, the store will take a note out of Apple’s iconic Fifth Avenue Apple store in New York by being located underground, with access via a special elevator. Or, in this case, a spectacular staircase entrance located between two waterfalls.
May 15, 2001: Steve Jobs flips the script on the dreadful experience of computer shopping, unveiling an ambitious plan to open 25 innovative Apple stores across the United States.
The first two Apple stores, located at Tysons Corner in McLean, Virginia, and the Glendale Galleria in Glendale, California, are set to open later that week. But this is about much more than just a couple of retail outlets. It’s a radical reinvention of tech retail that will change the way computers get sold.
Apple says it will service “functional issues” on Smart Keyboards for the iPad Pro for up to three years, according to internal memos sent to Apple stores and service providers recently.
The company, in the memo sent last week, acknowledged that some Smart Keyboard owners experienced stuck or unresponsive keys as well as non-working Smart Connectors. Apple says it will fix any qualifying keyboards free of charge within three years of the date of purchase. The company will also give a refund to any customer who already paid for service on a Smart Keyboard.
Tim Cook and Apple CFO Luca Maestri will run through all the numbers with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be liveblogging the action with all the analysis and snark we can muster.
This week on The CultCast: Apple stores are about to get a massive 2.0 overhaul, and we’ve got all the details. Plus: Why the iPhone 8 may launch super-late and with no OLED screen; Final Cut Pro X hits a massive milestone; Google co-founder makes a flying car, and you’re gonna want one; and we reveal our favorite new gadgets in an all-new Under Review!
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