Liveblog: Apple’s toughest earnings call in a decade

By

Earnings_Call_2
How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below:

Our WWDC 2016 hardware hopes and iPad Pro’s ‘practically perfect’ display on The CultCast

By

macbook-pro-wwdc-2016
What do you want to see unveiled at this year's Worldwide Developers Conference?
Photo: Apple

This week on The CultCast: Why the new iPad Pro screen is “practically perfect”; stories from The Cult of Mac; our most anticipated WWDC 2016 announcements; a look at Apple’s newly updated MacBooks; Apple’s secret plan to create hit TV shows; and, have you ever wondered how rich you’d be if you invested in Apple’s IPO instead of buying its computers? We break down the numbers.

Our thanks to Freshbooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small-business owners get organized, save time invoicing and get paid faster. Get started now with a 30-day free trial.

What a $1,000 investment in Apple in 1996 looks like today

By

There's still a lot of money left in iOS devices.
Note to self: always bet on Apple.
Photo: Ste Smith/Cult of Mac

As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.

Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?

An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below:

Apple is ‘biggest destroyer of wealth this year’

By

Apple stock
Apple stock is leading the way for losing investors money.
Screenshot: Evan Killham/Cult of Mac

We can add another award to Apple’s long list, although the company might not be too happy to accept it: The iPhone maker’s stock lost the most value of any tech company this year.

The news comes out of a study from USA Today that reports a shocking average 14 percent decline in value from 462 tech companies. That drop resulted in total losses of $529 billion, but Cupertino is the lead horseman in this year’s stockpocalypse.

Panicking investors are missing a crucial Apple metric

By

There's still a lot of money left in iOS devices.
There's still a lot of money left in iOS devices.
Photo: Ste Smith/Cult of Mac

Apple soothsayers have been predicting doom and gloom for the iPhone-maker ever since Tim Cook dropped the company’s Q1 2016 earnings. iPhone sales are projected to decline. The iPad is still struggling. And even the Mac is taking a drop.

This is the end for Apple according to some Wall Street crazies, but they’re missing a key metric in Apple’s earnings report that shows the company still has a lot of growing to do thanks to it’s huge install base.