That changed yesterday, when Apple gave reporters from San Francisco news outlet KQED an up-close-and-personal glimpse at its flying saucer-shaped headquarters, which will eventually house up to 15,000 employees.
Along with photos showing the development, the reporters also heard a few environmentally friendly factoids about the campus — such as the fact that it will use recycled water to flush toilets, solar arrays to meet the majority of energy needs, and that the older buildings Apple inherited when it bought the land were broken down and recycled for new building materials.
Last week, I published an opinion piece proposing that Apple open a corporate museum. It was also published on Forbes.com. The story started trending by Sunday evening. Then somewhat amusingly, it got buried first thing Monday morning by the wall-to-wall coverage of Ashton Kutcher, who’s to play Steve Jobs in an upcoming indie film. To be honest, I really wasn’t all that amused.
I live on the east coast, but I have been to Silicon Valley twice; visiting Apple’s mothership was a must-do for me.
Perhaps you feel the same way. It’s exciting for us fans, though all you can really do is park, take pictures out in front of the main 1 Infinite Loop building, and the Apple sign near the street, then visit The Company Store. It’s a special treat as they don’t sell Apple devices, they sell logoed items not found anywhere else. I don’t know if I would go so far as to call my visit a pilgrimage, but it was a top priority for me, if I was going to be anywhere near Silicon Valley.