Why Giving Jonathan Ive Too Much Power Is A Great Idea




And just like that, the old Apple is dead, and a new Apple is born. I believe you’ll see massive changes to Apple products by next summer.

Apple had to re-create its products to correct a recent string of failures, including the catastrophic Maps debacle and the ongoing train wrecks that are Siri and skeuomorphic design.

Here’s why putting Jonathan Ive in charge of software design was an insanely great idea.

(Picture courtesy of Eyevine)