Check out the crazy attention to detail at Apple’s new San Francisco store


Photo: Leander Kahney/Cult of Mac

SAN FRANCISCO — Look carefully at the cracks in the sidewalk around Apple’s new flagship store in San Francisco. They all line up with architectural elements of the store.

Some are continuous with the metal panels on the exterior walls. Some line up with the windows, and the huge glass panels that make up the 42-foot high front door. Some of the cracks are continuous with the stone floor tiles inside the store.

In turn, the joints in the floor line up with panels on the wall, which line up with the lighting panels on the ceiling.

In fact, most of the lines in the store — the edges of the glass balconies, cutouts in the middle of the tables, the edges of shelves and drawers — all line up with other elements of the store.

Some of these lines run continously from the sidewalk in front of the store all the way through to the tree-lined plaza in the back. It’s a bit crazy, when you examine it, and very, very difficult to pull off.

Look at how Apple’s new flagship store is coming along


Yet another Apple Store is coming to SF.
Photo: Steve Rhodes/Flickr CC

The new Apple Store coming soon to San Francisco appears to be making decent progress. Leo Cheng snapped a nice photo from Solano Labs across the street from the new location and tweeted it at us. The store still looks like a hot mess, but the workers are apparently working on the glass doors for the entrance in this picture. Take a look.

How Apple keeps crappy cases off its shelves

Apple won't just let any iPhone or iPad case in its retail stores.
Photo: Apple

Apple put up a new page on its website detailing the qualifications that third-party iPhone and iPad accessory makers must meet before the company will start selling those products in retail stores or online in the Apple Store. It’s not exactly the easiest process to meet Apple’s high quality standards. In fact, Apple now touts that these cases are “tested to the limit” before they make it on store shelves.

Peek inside the just-opened Apple Store Upper East Side


Once a bank, the building at 940 Madison Ave. in New York's Upper East Side is now a swank Apple boutique.
Once a bank, the building at 940 Madison Ave. in New York's Upper East Side is now a swank Apple boutique.
Photo: Shinya Suzuki/Flickr CC

A New York building that once housed a bank has been transformed into a pristine Apple boutique. The Apple Store Upper East Side opened Saturday morning, giving a swarm of shoppers a chance to try on an Apple Watch in the former bank vault.

There’s no question that when you walk into this store, it’s to buy something high-end and fashionable. Take a look at the Instagram photos taken during today’s grand opening.

Watch The Apple Store Take Over The Planet In This Cool Animated Map


Screen Shot 2014-03-30 at 5.51.49 PM

Considering their nearly ubiquitous status in retail cuture, it’s easy to forget that the Apple Store is a relatively new creation. Although Apple brought in over $7 billion in revenue last quarter across 400 physical locations, the first one was opened in just 2001… but ever since then, the Apple Store has spread like wildfire across the planet.

Here’s a great reminder of how far Apple has come, courtesy of Business Insider. Watch this animated map showing Apple Stores’ openings internationally. Check out how far the greatest retail success story since Wal-Mart has come!

Source: Business Insider