SAN FRANCISCO — Look carefully at the cracks in the sidewalk around Apple’s new flagship store in San Francisco. They all line up with architectural elements of the store.
Some are continuous with the metal panels on the exterior walls. Some line up with the windows, and the huge glass panels that make up the 42-foot high front door. Some of the cracks are continuous with the stone floor tiles inside the store.
In turn, the joints in the floor line up with panels on the wall, which line up with the lighting panels on the ceiling.
In fact, most of the lines in the store — the edges of the glass balconies, cutouts in the middle of the tables, the edges of shelves and drawers — all line up with other elements of the store.
Some of these lines run continously from the sidewalk in front of the store all the way through to the tree-lined plaza in the back. It’s a bit crazy, when you examine it, and very, very difficult to pull off.
The new Apple Store coming soon to San Francisco appears to be making decent progress. Leo Cheng snapped a nice photo from Solano Labs across the street from the new location and tweeted it at us. The store still looks like a hot mess, but the workers are apparently working on the glass doors for the entrance in this picture. Take a look.
Apple put up a new page on its website detailing the qualifications that third-party iPhone and iPad accessory makers must meet before the company will start selling those products in retail stores or online in the Apple Store. It’s not exactly the easiest process to meet Apple’s high quality standards. In fact, Apple now touts that these cases are “tested to the limit” before they make it on store shelves.
A New York building that once housed a bank has been transformed into a pristine Apple boutique. The Apple Store Upper East Side opened Saturday morning, giving a swarm of shoppers a chance to try on an Apple Watch in the former bank vault.
There’s no question that when you walk into this store, it’s to buy something high-end and fashionable. Take a look at the Instagram photos taken during today’s grand opening.