It takes a lot to be both New York City’s most photographed landmark and Apple’s most beautiful retail store. It’s rare that a shop can genuinely be said to take your breath away, but in the case of New York’s Fifth Avenue Apple Store, it lives up to its reputation — and then some.
A big glass box with a glass elevator in the middle, as well as a see-through staircase, complete with wrap-around glass banister, it’s a little bit like Apple’s long-forgotten (but spectacular) Power Mac G4 Cube — only so big that you can shop in it.
Grossing more than any other store in New York, and making more dosh per square foot than any other store in the world, exactly eight years after it opened its doors, Apple’s flagship retail store has become an iconic part of the New York landscape.
And like a lot of the best Apple products, it owes it all to Steve Jobs.
Apple's stunning Covent Garden store will be one of the many London stores making provisions for international journalists.
Apple retail stores in London have begun stocking international parts ahead of this summer’s Olympic Games as the company prepares for an “onslaught” of international journalists seeking repairs. Many of the journalists covering the event, which kicks off on July 27, are expected to be carrying Apple notebooks, so international keyboards are expected to be high in demand.
Apple redesigned the 5th Avenue cube last year with 15 glass panels. There used to be 90.
This stunning shot of Apple’s flagship 5th Avenue store in New York City was recently taken by Barry McLynn with a Canon EOS 60D. We’ve seen lots of shots of the new glass cube, but this one definitely takes the cake. Reminds you of what makes Apple special.
Apple is set to open its first retail store in The Netherlands tomorrow, and it looks gorgeous. Located in the historic Hirsch building, the museum-like store features ornate, regal architecture and a beautiful glass staircase.
Photographer Thomas Schlijper has posted several images from inside the new Amsterdam store.
Ron Johnson and Steve Jobs at the grand opening of Apple's 5th Ave. store. Photo: Richard Agullar
When Steve Jobs unveiled Apple’s first retail stores in 2001, pundits said they were a costly mistake and he’d be closing them within a year. A decade later, Apple has reinvented retailing with a chain of 300 shops that make more money per square foot than Tiffany & Co.
Here are some of the best quotes from Jobs and the chief architect of the stores, Ron Johnson, about their retail philosophy, strategy, and execution.
Steve Jobs and Senior-VP of Retail Ron Johnson at Apple's Fifth Avenue Apple Store grand opening. Photo: Richard Aguilar. http://bit.ly/jrbPU6 Photo: Richard Agullar
Ron Johnson, Apple’s VP of retail, is quitting to take the job as president of J.C. Penney, The Wall Street Journal reports.
The company is expected to announce Johnson’s appointment later today. It’s a surprising move.
Update: It’s official. J.C. Penney has confirmed that Johnson will become CEO on November 1. Plus, Johnson is investing $50 million of his own money!
As Apple retail stores begin to clear their inventories of the AirPort and Time Capsule wireless networking devices, could Apple be planning a refresh for these devices during WWDC next week?
This is a guest post by Mark Hosbein, a potential iPad 2 customer. Mark has been unable to get an iPad 2 after several days waiting in line. He expresses the frustration felt by many. As we’ve reported, Apple continues to see long lines for the iPad 2 a week after launch day. Mark’s piece was originally published here.
I just returned from the Apple Store at the Short Hills Mall in New Jersey. I arrived at the mall at 5.20 AM to wait in line for my chance to buy an iPad 2. I was number 27 in line. I did not get one. The line went to 81. My wife had been there for the past two days, and both days she was shut out. She was number 39 yesterday, with no luck.
For a revered brand, Apple is risking customer will in the way they are managing the iPad launch.
The line for iPad 2s outside the Waikiki Apple Store. The same lines appear every day, one week after the iPad 2s launch. Photo by Jayson Smith: http://www.flickr.com/photos/jaysonsmith/5537484729/in/photostream/
One week after the launch of the iPad 2, there are still overnight lines for the device.
Friday morning, there were 71 people in line for possible iPad 2s at the Los Gatos Apple store, according to CultofMac.com columnist Mike Elgan.
Mike called neighboring stores, and was told there were similar lines at stores in Santa Clara and Palo Alto.
It’s the same story at Apple’s stores all around the country. Look at the photo of the Waikiki store above. “Still no iPad2!” reports the photographer, Jayson Smith. At the 5th Avenue store in Manhattan, there’s a perpetual line of several hundred hopefuls.
Most are turned away disappointed. All these lines are for “possible” iPads. Although many stores have been getting fresh deliveries of iPad 2s every day, not all do. Still, standing in line seems quicker than ordering online. Shipping for online orders has been pushed back 4-5 weeks.
The Apple Store in Charlotte, NC, gave disappointed customers free Smart Covers when deliveries of iPad 2s failed to arrive, according to AppleBitch.
The store… told customers the previous day that an iPad 2 delivery was due for the following morning. However, when no iPads arrived, the customers in line, around fifty of them, were apparently offered a free Smart Cover by the Manager as an apology for the mis-information.
Some Apple stores have resorted to telling customers there are no stocks right off the bat. At one store in Los Angeles, this is how staff are answering the telephone:
