All items tagged with "Apple press event"

Apple takes security to highest level for Sept. 9 event

CUPERTINO, California -- What's inside the mystery building Apple is fabricating for its big September 9 event?

Apple is taking security for its big Sept. 9 event to a new level. Phones are being searched, cameras are covered in special tape and everyone is “super-paranoid.” Photo: Jim Merithew/Cult of Mac

With less than 24 hours to go, security precautions for Apple’s big press event Tuesday have been taken to unprecedented levels.

Apple has wired the entire event auditorium — the Flint Center for the Performing Arts — with a brand new, state-of-the-art security system to lock down access and prevent leaks.

The auditorium is crawling with 24-hour security personnel. Anyone working at the massive show, from caterers to construction staff and technicians, is required to submit their phones to Apple’s security team. The phones’ cameras are being covered in special tamper-proof tape, which changes color if removal is attempted.

“If it changes color, we’ll be fired on the spot,” said one person who is working at the show but asked to remain anonymous.

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WSJ: Apple’s PR Is Starting To Feel The Heat

One Infinite Loop

Apple is unlike any other company in the world when it comes to press relations. Most companies have to beg for coverage and shower journalists with free trips and gear, but Apple is known for giving a notoriously cold shoulder to the vast majority of publications. If you’re not on the shortlist, then you get no help from PR and certainly no sneak peaks at future products.

According to a new report in The Wall Street Journal, some recent changes within Apple PR “represent a recognition that competition is heating up:”

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Apple Staffer: iPad 3 Is The One To “Make A Song & Dance About”

Apple Staffer: iPad 3 Is The One To “Make A Song & Dance About”

We’ve received some tidbits of information about the iPad 2 launch tomorrow from an Apple staffer:

  • MobileMe is being revamped with cloud storage features.
  • The iPad 2 is a ho-hum update. It’s more of a speed bump than a redesign.
  • The iPad 3 is the one to get excited about, and it’s on track for release later this year.

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It’s Official: Apple Issues iPad 2 Press Invites For March 2

It’s Official: Apple Issues iPad 2 Press Invites For March 2

It’s official: The iPad 2 launch will be March 2.

Apple is issuing press invites to a special media event on March 2 at the Yerba Buena Center for the Arts in San Francisco, according to Loopinsight.com.

“Come see what 2011 will be all about,” says the invite. Looks like Apple is pretty confident about the iPad 2.

The event starts at 10:00 am. It’s the same venue Apple traditionally uses to introduce products.