WSJ: Apple’s PR Is Starting To Feel The Heat

Apple is unlike any other company in the world when it comes to press relations. Most companies have to beg for coverage and shower journalists with free trips and gear, but Apple is known for giving a notoriously cold shoulder to the vast majority of publications. If you’re not on the shortlist, then you get no help from PR and certainly no sneak peaks at future products.

According to a new report in The Wall Street Journal, some recent changes within Apple PR “represent a recognition that competition is heating up:”

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Apple Staffer: iPad 3 Is The One To “Make A Song & Dance About”

We’ve received some tidbits of information about the iPad 2 launch tomorrow from an Apple staffer:

• MobileMe is being revamped with cloud storage features.
• The iPad 2 is a ho-hum update. It’s more of a speed bump than a redesign.
• The iPad 3 is the one to get excited about, and it’s on track for release later this year.

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It’s Official: Apple Issues iPad 2 Press Invites For March 2

It’s official: The iPad 2 launch will be March 2.

Apple is issuing press invites to a special media event on March 2 at the Yerba Buena Center for the Arts in San Francisco, according to Loopinsight.com.

“Come see what 2011 will be all about,” says the invite. Looks like Apple is pretty confident about the iPad 2.

The event starts at 10:00 am. It’s the same venue Apple traditionally uses to introduce products.