Apple patents a method to display ads based on your bank account

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Apple wants to tap into your bank account for ads
Apple wants to tap into your bank account for ads.
Photo: Apple

Tim Cook has been adamant that Apple is not in the business of collecting your data, but that doesn’t mean the company isn’t brainstorming ways it could make some extra money by skimming key bits of personal info off your iPhone — like how much money you’ve got in the bank.

In fact, Apple has devised a way to display targeted ads on users’ devices based on what they can actually afford to purchase.

Your next Apple Watch could save you from carpal tunnel syndrome

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Your "other" workout had better be cardio. Photo: Jim Merithew/Cult of Mac
Your "other" workout had better be cardio.
Photo: Jim Merithew/Cult of Mac

Apple has been working on the Apple Watch’s heart-rate monitor ever since the wearable launched in April. First, it was taking your pulse every 10 minutes. Then, it was doing it every 10 minutes unless you were moving around because the company said that a resting heart rate is a better health indicator than a “doing whatever” heart rate.

And that’s correct, but a newly released patent hints at some future improvements for the function that could also spare you some wrist pain and warn you about stress.

Patent hints at fixing Apple Watch’s heart-rate monitor

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Apple Watch
Writing about patents always gets the blood pumping around here.
Photo: Evan Killham/Cult of Mac

The Apple Watch’s heart-rate monitor is pretty damned cool, but it’s the one piece of the new smartwatch that’s seeing the most updates and tweaks since the hardware launched seven weeks ago.

A new patent suggests that Apple has even more changes in store for the health tech.

Apple’s 3-D mapping tech would turn your iMac into an Xbox Kinect

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Mouse, what mouse?
Photo: USPTO/Apple

New technology dreamed up by Apple would allow users to control an interface by simply striking a pose. This would work by having Apple devices generate a depth map for identifying “a head and at least one arm of the humanoid form” from any image in which one appears.

A way to switch on our next Apple TV by waving a hand or turning your head toward the screen? Yes please!