You can no longer buy 3rd-gen Apple TV on Apple’s online store


Alas, poor Apple TV! We knew thee well.
Photo: Apple

Apple has quietly discontinued selling the old third-gen Apple TV on its online store, although it has committed to fulfilling all existing orders for the device.

As products go, the third-gen Apple TV had a reasonable lifespan, having first been introduced in 2012. Its software was last updated with minor security fixes back in February.