At first glance, it looks as if someone’s raided a high street Apple Store, stolen all the iPhones and iPads and MacBooks Air, and dumped a load of retro computers in their place.
Look closer, and you’ll begin to understand what a remarkable achievement this place is.
Welcome to the Moscow Apple Museum, owned and operated by 46-year-old computer engineer Andrey Antonov. If ever you felt the need to explain to your kids how Apple got where it is today, this is the place to take them.
Last week, I published an opinion piece proposing that Apple open a corporate museum. It was also published on Forbes.com. The story started trending by Sunday evening. Then somewhat amusingly, it got buried first thing Monday morning by the wall-to-wall coverage of Ashton Kutcher, who’s to play Steve Jobs in an upcoming indie film. To be honest, I really wasn’t all that amused.
I live on the east coast, but I have been to Silicon Valley twice; visiting Apple’s mothership was a must-do for me.
Perhaps you feel the same way. It’s exciting for us fans, though all you can really do is park, take pictures out in front of the main 1 Infinite Loop building, and the Apple sign near the street, then visit The Company Store. It’s a special treat as they don’t sell Apple devices, they sell logoed items not found anywhere else. I don’t know if I would go so far as to call my visit a pilgrimage, but it was a top priority for me, if I was going to be anywhere near Silicon Valley.