Today in Apple history: Apple Logo teaches kids to code

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Apple-Logo-II-splash-screen
Apple Logo was Apple's first go at getting kids into coding.
Photo: Apple2history

tuesday14 Under Tim Cook’s leadership, Apple has been upping its focus on teaching kids to program — thanks to events such as its free “Hour of Code” classes at Apple Stores around the world.

But Apple’s been helping introduce young people to coding for far longer than that. In fact, years before Apple ushered in its Swift Playgrounds app as it did this week at WWDC, it helped popularize home programming thanks to Apple Logo, a basic coding language which found success on the Apple II.

How a viral Steve Jobs tribute sparked one designer’s career

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Grieving Apple fans took comfort in this tribute to Steve Jobs and turned it into a viral phenomena.
Grieving Apple fans took comfort in this tribute to Steve Jobs and turned it into a viral phenomena.
Illustration: Jonathan Mak Long

Cult of Mac 2.0 bugApple fans felt a deep sense of mourning in 2011 when Apple founder Steve Jobs succumbed to cancer. With the fifth anniversary of his passing approaching, Cult of Mac looks at the artistic tributes that followed.

The Tumblr bio of Hong Kong graphic artist Jonathan Mak Long reads, “I try to do good work, and the world agrees on occasions.”

The death of Steve Jobs was one such occasion. Within hours of the news, grieving Apple fans across the world took comfort in an image created by the then-teenaged college student of a silhouetted Jobs in the bite of the Apple logo.

Apple Watch’s disappearing logo is tiniest mystery ever

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Some users are reporting a problem with the back of their Apple Watch.
Some users are reporting a problem with the back of their Apple Watch.
Photo: dougie70w/Apple Discussions

Looks like we’ve got some wear issues on the Apple Watch, especially the Space Gray ones. There are posts on Reddit and the Apple Discussion Forums that show both the Apple logo and actual text etched into the back of the watches peeling off.

Apple Discussions user dougie70w says that he bought his Apple Watch at the beginning of June “and the band started to peel part so bad that I replaced it with an after market metal band that I purchaced on Amazon.”

He’s got an appointment at a local Apple Store today and hopes that having Apple Care will let him get a replacement.

People are shockingly bad at drawing the Apple logo from memory

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Student drawings of the Apple logo. Photo: Blake, et all 2015.
Student drawings of the Apple logo. Photo: Blake, et all 2015.

Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the Apple logo from memory is shockingly hard.

A new study conducted by UCLA researchers found only one out of 85 undergraduate students could accurately draw the iconic logo from memory. If you’re think maybe they just weren’t familiar with the Apple logo, you haven’t been to a college campus in a while.

The difficulty of drawing Apple’s ubiquitous logo actually tells us something about human memory and how we form a ‘gist memory’ of objects and symbols we become too familiar with.

Apple quietly killed its glowing logo today

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Photo: Linus Ekenstam/
Photo: Linus Ekenstam/Flickr CC

The new MacBook is gorgeous, insanely thin, revolutionary and pressure-sensitive. It’s also missing one killer feature: a glowing Apple logo.

The shining bit of trade dress has been a pop culture icon ever since Apple released the PowerBook G3 in May 1999. However, it looks like Jony Ive’s design team is ready to sacrifice the glowing Apple beacon in the name of thinness. You’ll still find a light-up logo on the MacBook Airs and MacBook Pros, but it was never meant to be on Apple’s new golden beauties.

Take a look at the back of the new 12-inch Retina MacBook: