Apple Watch’s disappearing logo is tiniest mystery ever

By

Some users are reporting a problem with the back of their Apple Watch.
Some users are reporting a problem with the back of their Apple Watch.
Photo: dougie70w/Apple Discussions

Looks like we’ve got some wear issues on the Apple Watch, especially the Space Gray ones. There are posts on Reddit and the Apple Discussion Forums that show both the Apple logo and actual text etched into the back of the watches peeling off.

Apple Discussions user dougie70w says that he bought his Apple Watch at the beginning of June “and the band started to peel part so bad that I replaced it with an after market metal band that I purchaced on Amazon.”

He’s got an appointment at a local Apple Store today and hopes that having Apple Care will let him get a replacement.

People are shockingly bad at drawing the Apple logo from memory

By

Student drawings of the Apple logo. Photo: Blake, et all 2015.
Student drawings of the Apple logo. Photo: Blake, et all 2015.

Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the Apple logo from memory is shockingly hard.

A new study conducted by UCLA researchers found only one out of 85 undergraduate students could accurately draw the iconic logo from memory. If you’re think maybe they just weren’t familiar with the Apple logo, you haven’t been to a college campus in a while.

The difficulty of drawing Apple’s ubiquitous logo actually tells us something about human memory and how we form a ‘gist memory’ of objects and symbols we become too familiar with.

Apple quietly killed its glowing logo today

By

Photo: Linus Ekenstam/
Photo: Linus Ekenstam/Flickr CC

The new MacBook is gorgeous, insanely thin, revolutionary and pressure-sensitive. It’s also missing one killer feature: a glowing Apple logo.

The shining bit of trade dress has been a pop culture icon ever since Apple released the PowerBook G3 in May 1999. However, it looks like Jony Ive’s design team is ready to sacrifice the glowing Apple beacon in the name of thinness. You’ll still find a light-up logo on the MacBook Airs and MacBook Pros, but it was never meant to be on Apple’s new golden beauties.

Take a look at the back of the new 12-inch Retina MacBook:

Apple reportedly plans to debut 3-D logo for all future products

By

iPhone-6-Logo-011
Photo: Nowhereelse.fr

Apple is reportedly upgrading the technologies used for printing its logo onto devices, using new laser-cutting and embedding technologies that will give the logo a 3-D appearance that will “shine at the edges.”

This logo is apparently set to feature on all new Apple products from next year, beginning with the the next-generation iMac.