Apple is reportedly upgrading the technologies used for printing its logo onto devices, using new laser-cutting and embedding technologies that will give the logo a 3-D appearance that will “shine at the edges.”
This logo is apparently set to feature on all new Apple products from next year, beginning with the the next-generation iMac.
Apple has become a master at taking a product and refining it to perfection. The iMac, the MacBook, and now the iPad and iPhone have all went through a series of small changes over their existence, but one product Apple hasn’t changed that much is its logo. After quickly dropping that Isaac Newton logo, the only refinements that have come to Apple’s logo are splashes of color and shadow.
Nick DiLallo created a series of videos showing how some the logos of the biggest brands in the world have evolved since their original inception. Other than the Apple video – which you can see above in GIF form – Nick also made logo evolution videos for Starbucks, NBC, UPS, GAP and American Airlines, all of which are worth a watch and can be viewed over on his YouTube page.
A rear panel believed to be for the upcoming second-generation iPad mini appears to have been leaked from Apple’s supply chain. The panel is largely the same as the existing one — suggesting the new model will look identical to the original — but it has a new Apple logo on its back.
A new shot published by Letemsvetemapplem — which has a credible history with Apple leaks in the past — suggests that Apple might make a major change to the home button in iPhone 5S, replacing the icon that exists there now with a big, glowing Apple symbol.
This is a fantastic idea. When Apple overhauled iTunes in the latest version, they did something pretty with Album View, so that the color of the Album View was matched to the dominant color in that album’s artwork.
It’s a nice effect, and as Reddit user Bostonlbi has shown, it looks even prettier on iOS 7, especially if you change the color of the rest of the interface elements with the second and third most dominant colors. Come on, Apple! It’s not too late to take this idea and run with it!
What are you supposed to do with all the Apple logo stickers you get with each iPhone, iPad, and Mac purchase? Like, yeah I guess you could put one on your car if you’re into that, but then what do you do with the other 24 stickers you’ve collected over the years?
Redditor ebinellis decided to go super-meta and make an Apple sticker made out of Apple stickers. He says it’s still a work in progress, but unless he turns it into a Steve Jobs Apple-sticker-mural we think his work here is done.
Some radical Orthodox Christians in Russia are starting to have a hard time with Apple’s logo that decorates every iPhone, iPad and MacBook. These Russian Orthodox believe that the half-bitten logo is anti-Christian and represents the act of original sin committed by Adam and Eve in Garden of Eden when they first bit into an apple from the Tree of Knowledge.
To get past Cupertino’s symbol of evil while still using their products, many radical Orthodox, including priests, have swapped the Apple logo out for the much more “holy” image of the cross, a symbol of Jesus Christ.
Is this what the Option (⌥) symbol is supposed to represent?
The Apple Command key (or, as you might better know it, ⌘) has a beautiful and clear history. Originally, the ⌘ key was an Apple symbol instead, but Steve Jobs thought that using the Apple logo as a keyboard shortcut in the original Macintosh’s menus was “taking the logo in vain” so he tasked the great icon designer Susan Kare to find a solution. The symbol she chose was the traditional clover symbol we all know today, chosen because it is commonly used in Scandavaniva to indicate a tourist attraction or place of interest.
Interesting, right? Unfortunately, there’s no related story as to why the Option key has its own unique (and very abstract) symbol: ⌥. Marc Edwards’ brilliant take on what the ⌥ symbol means is doubtless revisionist history, but I love the visual metaphor of a train switching tracks. That may not be the real tale, but it should be.
Every so often, an iOS accessory maker takes advantage of a little-known or little-used feature to create a really unique product that no one else thought of. The FLASHr from Phaze5 is a Kickstarter project that falls right into that category. It’s an iPhone case that lights up whenever you receive a call, text message, or email — but there are no LEDs built-in. Instead, it uses your iPhone’s flash and the LED alert feature in iOS 5.