The 7 biggest shockers from Apple’s ‘Spring Forward’ event

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Only the sticker shock mattered. Photo: Apple
Only the sticker shock mattered. Photo: Apple

The biggest surprise about today’s big Apple Watch event? That Cupertino’s upcoming wearable didn’t really steal the show.

We got a few new details about the smartwatch, but Tim Cook and crew really blew our minds with several other big announcements. Here are the most important revelations from the show at San Francisco’s Yerba Buena Center for the Arts.

‘Scarf Guy’ steals the spotlight at Apple event, but who is he?

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Tommy Krul. Image: courtesy Apple.
With a scarf and a certain air, Tommy Krul grabbed the spotlight at Apple's big event. Screengrab: Cult of Mac

The Apple Watch and iPhone 6 event yesterday in Cupertino may have been Apple’s most fashion-forward event ever. In addition to the usual schlubby tech journalists, there was Vogue editrix Anna Wintour leading a pack of fashionable scribes into the squat Flint Center as if it were a runway show in Paris or Milan.

It was Tommy Krul, however, who stole the show. He took the stage during the glitchy keynote to demo his company’s latest game Vainglory. Standing off to one side of the stage, his role was just to play the game on an iPhone 6 while co-founder Stephan Sherman of Super Evil Megacorp talked it up behind a huge video screen showing the action.

But Krul, the company’s CTO — sporting a chunky purple infinity scarf that brushed against a collar-length pageboy haircut — quickly became all anyone talked about.

Apple takes security to highest level for Sept. 9 event

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CUPERTINO, California -- What's inside the mystery building Apple is fabricating for its big September 9 event? The giant construction project is almost as big of an enigma as what the iWatch will actually look like or do.The boxy structure, which sprang up behind the Flint Center for the Performing Arts here on the De Anza College campus, looks like a cross between an igloo and a winning confection on Cake Wars.  Naturally, the enormous two-to-three story building sparked intense curiosity among the Apple faithful when pictures emerged Thursday, so we had to go take a look for ourselves.Will it hold something as mundane as a demo area where tech journalists can fondle Apple's latest, greatest gear? Does it contain a full-size home of the future to show off amazing HomeKit implementations? Will it house a runway for an Apple wearables fashion show or a giant stage for a post-announcement Dr. Dre concert?Whatever it holds, it is truly a massive undertaking. It's surrounded by green fences and countless security guards. We, like you, can't wait for Apple's big reveal — here's what we saw walking around the outskirts of the secretive project Thursday afternoon.
Apple is taking security for its big Sept. 9 event to a new level. Phones are being searched, cameras are covered in special tape and everyone is "super-paranoid." Photo: Jim Merithew/Cult of Mac

With less than 24 hours to go, security precautions for Apple’s big press event Tuesday have been taken to unprecedented levels.

Apple has wired the entire event auditorium — the Flint Center for the Performing Arts — with a brand new, state-of-the-art security system to lock down access and prevent leaks.

The auditorium is crawling with 24-hour security personnel. Anyone working at the massive show, from caterers to construction staff and technicians, is required to submit their phones to Apple’s security team. The phones’ cameras are being covered in special tamper-proof tape, which changes color if removal is attempted.

“If it changes color, we’ll be fired on the spot,” said one person who is working at the show but asked to remain anonymous.

Get your Apple keynote bingo cards!

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Apple bingo card, courtesy Appency.com
Apple bingo card, courtesy Appency.com

We’re in a frenzy of anticipation about Apple’s September 9 event. Just like you, we’re expecting big and bigger iPhones, the iWatch and something to take the stage of that immense box Apple has constructed outside the Flint Center auditorium.

As we tweet, liveblog and take you hands-on with new products from what may be the most important Apple event in years, you can play along with this awesome set of free bingo cards, courtesy mobile PR firm Appency.

Spoiler alert: For some Apple fans, rumors ruin product launches

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For some people, rumors and leaks about Apple's upcoming products ruin the inevitable reveal. Photo: Neerav Bhatt/Flickr CC

Many people routinely avoid spoilers for TV shows and movies, but some also steer clear of clues about Apple’s upcoming product announcements.

Next Tuesday, Apple is expected to reveal two new iPhones and an iWatch. While the long-rumored wearable remains shrouded in mystery, many details of the next-gen iPhones are all but confirmed, thanks to an avalanche of rumor reports and parts leaks. So comprehensive are the leaks, some have even managed to build a working iPhone 6 from parts — and the device is still weeks away from shipping to customers.

But some Apple fans remain blissfully ignorant of the details.