Monday’s fantastic WWDC keynote was the most significant product introduction since Steve Jobs unveiled the original iPad in 2010. But this time, the revolutionary product wasn’t hardware — it was software.
The surprisingly well-executed event demonstrated two things:
1. Steve Jobs’ greatest product wasn’t the iPad or the Macintosh, but Apple itself. He created a company that can very clearly innovate without him.
2. Although there was no new hardware (for now), Apple’s trajectory is clear: It’s getting into some very big things.