Liveblog: Apple’s toughest earnings call in a decade

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How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below:

What a $1,000 investment in Apple in 1996 looks like today

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Note to self: always bet on Apple.
Photo: Ste Smith/Cult of Mac

As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.

Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?

An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below:

Apple’s Q3 2012 Earnings Call By The Numbers

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iPhone and iPad continued to grow, the Mac outpaced the PC industry for a 25th quarter - just a couple of facts from Apple's latest financial call.
iPhone and iPad continued to grow, the Mac outpaced the PC industry for a 25th quarter - just a couple of facts from Apple's latest financial call.

Apple CEO Tim Cook and CFO Peter Oppenheimer presented the results of the company’s spring 2012 quarter. The quarter included extensive growth for the iPhone, iPad, and Mac product lines though iPod sales declined 10% from the same quarter a year ago.

Here are the financial numbers delivered during the call.