First blush not exactly first gush for new Apple products

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The new iPhone 6s in the hands of journalist during Apple's September event Wednesday.
The new iPhone 6s in the hands of journalist during Apple's September event Wednesday.
Photo: The Verge/YouTube

After a little playtime with Apple’s new products Wednesday, the bloggers and tech reporters who cover Cupertino wrote positive reviews, but nothing seemed to make anyone pause and say wow.

The hands-on reviews and observations of the new Apple TV, the iPad Pro and iPhone 6s were measured praises of what may come later, the story appears to be more about evolution than revelation.

Apple doesn’t need glitz and glamour when it’s got the goods

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Haters gonna hate, but we’re giving Apple’s latest product revelations a big thumbs up.
Haters gonna hate, but we’re giving Apple’s latest product revelations a big thumbs up.
Photo: Jim Merithew/Cult of Mac

Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.

Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.

Short and sweet: All the new magical stuff from Apple’s big event

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Apple and Tim Cook have plenty to cheer about.
Apple and Tim Cook have plenty to cheer about.
Photo: Apple

From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

Behold the iPhone 6s and iPhone 6s Plus

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iPhone 6s has Live Photos.
iPhone 6s has Live Photos.
Photo: Apple

Apple is packing the new iPhone 6s and 6s Plus with more features than ever — and introducing a new input method called 3D Touch that uses pressure sensitivity to unlock an entirely new paradigm of touch controls.

A bunch of incredible new features, including a new display with a Taptic Engine, led Tim Cook to call the new devices the best smartphones ever made as he showed them off to the world.

“No product is more about innovation than the iPhone,” said Cook as he unveiled the iPhone 6s line today at a special event in San Francisco. “We have changed everything about these new iPhones.”