Apple event

What could the ‘Wonderlust’ event invite mean?

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What does it mean?!? A modified version of Apple's
As usual, everyone's trying to divine hidden meanings from Apple's latest event invitation.
Image: Cult of Mac
Wonderlust 2023

Apple’s “Wonderlust” event invite features the Apple logo in a windswept, sandy visage. How could the artwork relate to the expected announcements of the iPhone 15 and Apple Watch Series 9 coming during the Apple event on September 12?

Here is some off-the-wall speculation — the reasonable and the ridiculous.

We talk Apple’s incoming hardware drop plus insane M1 Mac mini performance on The CultCast

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There's nothing small about Mac mini's performance!

This week on The CultCast: Get your wallets ready, Apple reportedly has a mysterious hardware release planned for December 8! We discuss. Plus: The M1 Mac mini is an unstoppable monster, and we’ve got more insane benchmarks to drool over. Seriously, do not waste your money on anything but an M1 Mac.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.

Apple could showcase its Apple Silicon Macs at event on November 17

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Tim Cook talks diversity, sustainability, and coming out as gay
"Good morning... for the third month in a row."
Photo: Apple

If rumors are to be believed, Apple is set to host yet another virtual event in November, making three in a row after September’s “Time Flies” iPad and Apple Watch event and October’s “Hi, Time” HomePod mini and iPhone 12 unveiling.

While the November event has yet to be officially announced, notorious Apple leaker Jon Prosser thinks he knows when it will be — and we don’t have long to wait.

Apple Park to host Toys for Tots open house

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Apple Park
Apple Park is opening its doors to the neighbors.
Photo: Matthew Roberts/Maverick Imagery

Cupertino residents that live near Apple’s new campus are being invited inside Apple Park for a holiday toy drive.

Email invites to the exclusive event started going out this week to people who live near Apple Park. Apple Park has a big visitor center but rarely lets outsiders inside the spaceship campus.

Take a look at the invite:

iPhone 11 Pro and … one more thing? We talk Apple event leaks on The CultCast

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According to a noted Apple leaker, a One More Thing is coming our way.
Image: The CultCast

This week on The CultCast: A noted leaker says the September 10 Apple event will include a mythical “one more thing.” Plus: More leaks shine a light on next week’s iPhone announcements; a new turbocharged Apple TV is on the way; and Apple Watch will finally get a long-awaited feature.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain..

Apple’s Sept. 10 event invitation might hint at iPhone 11 colors

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Apple 2019 Fall press event invitation
Apple is promising tons of innovation.
Photo: Apple

As anticipated, Apple just sent out invitations to a press event to be held on Sept. 10. This is widely expected to be launch of three new iOS handsets, among them the first “iPhone Pro” models.

The design of the invite has touched off speculation about whether it indicates casing colors for the iPhone XR replacement.

How to watch Apple’s WWDC 2019 event today

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The WWDC keynote is one of Apple's biggest events.
The WWDC keynote is one of Apple's biggest events.
Photo: Charlie Sorrel/Cult of Mac

Today Apple will announce iOS 13, possibly the new Mac Pro, plus a slew of Mac and Apple Watch-related news. Cult of Mac will not be live-blogging the action — instead you can join our WWDC 2019 watch party or follow along on Twitter. And as always, you can watch the show live.

We’re expecting to learn all about the incredible new iOS 13, which many expect will turn the iPad into some kind of Mac Pro-beating powerhouse1. Also expected is a Marzipan update, and perhaps our first peek at the real new Mac Pro.

Whether you’re watching on your Mac, your iPhone or iPad, or your Apple TV, we’ll show you how to tune in.

You can even show up at an Apple Store and watch it on the big screen!

Apple logo goes into redesign overload ahead of October event

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Apple logo
Just a sampling of some of the different Apple logos.
Photo: Apple

Apple finally made its October keynote official this morning with one of the most unique event invites we’ve ever seen. Instead of just using one standard design, Apple sent nearly every journalist an invite with an Apple logo that was unlike the one sent to others.

We’ve tracked down over 20 variations of the Apple logo on the invites and compiled them below. You can also go to Apple’s updated event website and every time you refresh the page a different Apple logo will show up.

Cult of Mac Magazine: What to expect from next week’s big Apple event, and more!

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cover
In this week's Cult of Mac Magazine: Cupertino is calling the faithful to "Gather Round" on Sept. 12 for the unveiling of the latest, greatest iPhones and other new Apple products.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: The annual Apple event we’ve all been waiting for is right around the corner.

On September 12, Apple will host a special keynote from the Steve Jobs Theater in Apple Park, where it will reveal all the hardware it has planned for this fall.

We’re expecting a slew of big announcements, including updates for the iPhone, iPad and Apple Watch — all of which will be covered by Cult of Mac. You’ll find that top story and much more. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

ClassKit could plant Apple in more classrooms

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The Apple Classroom app could get a whole lot better.
Apple's Classroom app could get a whole lot better.
Image: Apple

During Apple’s big education event tomorrow, we undoubtedly will hear Cupertino’s grand plan for reshaping the classroom. Just as Apple predicted that the future of television is apps, what if the future of classrooms and textbooks is also apps?

It’s time to consider what Apple’s rumored new ClassKit framework will mean for students and teachers — and what role a new, cheaper iPad could play in education.

Cult of Mac Magazine: Everything Apple unveiled this week, and more!

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There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.
Photo: Ste Smith/Cult of Mac

Apple’s first ever keynote at the Steve Jobs Theater last Tuesday was one for the ages as the company took the wraps off some of its most innovative products ever. There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.

In this week’s issue of Cult of Mac Magazine, you’ll find those stories and more. Get the latest on the new iPhone X, iPhone 8 and Apple Watch Series 3. And discover how to buy iPhone X without breaking the bank. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Cult of Mac Magazine: What to expect from Apple’s most important keynote in years

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cult of mac magazine
When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones.
Photo: Ste Smith/Cult of Mac

The biggest Apple keynote of 2017 is just a few short days away on September 12. And according to the rumors, its going to be one of the most memorable tech events in years. This Tuesday, be sure to check out our coverage of this not to be missed event!

In this week’s issue of Cult of Mac Magazine, you’ll find that story and more. Learn how to maximize the money you get when selling your old iPhone. And discover a way to install a headphone jack in the iPhone 7. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

What to expect at Apple’s ‘Hello again’ Mac event

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MacBook Pro
Are you excited for the Magic of the OLED Toolbar?
Photo: Ste Smith/Cult of Mac

It’s been more than 500 days since the last MacBook Pro release, but Apple’s
“Hello again” Mac event will change that this week.

So what should you be expecting to see? Here’s a rundown of everything we predict Apple will reveal at the eagerly anticipated event, which takes place Thursday at Apple’s 1 Infinite Loop campus.

iPhone 7 Home button may not be love at first feel

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The iPhone 7 could be in your hand soon. But tech journalists say you might not be convinced to upgrade.
The iPhone 7 could be in your hand soon. But tech journalists say you might not be convinced to upgrade.
Photo: SlashGear

Tech journalists who got their hands on an iPhone 7 Wednesday sometimes felt uneasy with what they were touching.

The most off-putting feature seemed to be the Home button. The once satisfying click of the button has a new sensation thanks to a Taptic Engine. The response to its touch ranged from “awful” to “weird” to the more delicate “it will take some getting used to.”

What to expect from Apple’s September 7th event

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The new iPhone is nearly here.
The new iPhone is nearly here.
Photo: Miroslav Majdak

Apple is set to take the stage at the Bill Graham Civic Auditorium in less than a day, but some of the biggest surprises of the iPhone 7 keynote have already been revealed.

While Apple usually comes out with a generational leap for the iPhone every two years, this year’s update is expected to have some of the most boring and controversial changes ever made. Get ready to get your dongle on, because the iPhone 7 is ready to rock.

Here’s what Apple will reveal:

Apple event for iPhone SE, new iPad to take place March 21

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Apple takes second spot in list of UK's best employers
The keynote is right around the corner.
Photo: Jim Merithew/Cult of Mac

It appears we know just about for sure the date of Apple’s upcoming press event, and it’s probably not what you expected. Apparently, the Apple event to unveil the 4-inch iPhone SE and new iPad will happen on Monday, March 21. The rumor floated around a bit Friday morning, but now we have a much more confident report coming from BuzzFeed.

First blush not exactly first gush for new Apple products

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The new iPhone 6s in the hands of journalist during Apple's September event Wednesday.
The new iPhone 6s in the hands of journalist during Apple's September event Wednesday.
Photo: The Verge/YouTube

After a little playtime with Apple’s new products Wednesday, the bloggers and tech reporters who cover Cupertino wrote positive reviews, but nothing seemed to make anyone pause and say wow.

The hands-on reviews and observations of the new Apple TV, the iPad Pro and iPhone 6s were measured praises of what may come later, the story appears to be more about evolution than revelation.

Apple doesn’t need glitz and glamour when it’s got the goods

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Haters gonna hate, but we’re giving Apple’s latest product revelations a big thumbs up.
Haters gonna hate, but we’re giving Apple’s latest product revelations a big thumbs up.
Photo: Jim Merithew/Cult of Mac

Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.

Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.

Short and sweet: All the new magical stuff from Apple’s big event

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Tim cook
Apple and Tim Cook have plenty to cheer about.
Photo: Apple

From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

Behold the iPhone 6s and iPhone 6s Plus

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iPhone 6s has Live Photos.
iPhone 6s has Live Photos.
Photo: Apple

Apple is packing the new iPhone 6s and 6s Plus with more features than ever — and introducing a new input method called 3D Touch that uses pressure sensitivity to unlock an entirely new paradigm of touch controls.

A bunch of incredible new features, including a new display with a Taptic Engine, led Tim Cook to call the new devices the best smartphones ever made as he showed them off to the world.

“No product is more about innovation than the iPhone,” said Cook as he unveiled the iPhone 6s line today at a special event in San Francisco. “We have changed everything about these new iPhones.”