Everything you need to know about Apple earnings for Q3 2015


Good news for Apple investors today.
Record sales for Q3 2015.
Photo: Ken Teegarden/FlickrCC

We didn’t get Apple Watch numbers, but Tim Cook and Luca Maestri delivered plenty of good news about Apple’s current financials and future prospects during Tuesday’s earnings call. Amid all the canned statements and bewildering biz speak, they dropped some tantalizing tidbits.

Cook and Maestri teased us with plenty of bullishness — and a little debunking — about impressive Apple Watch sales and consumer responses to the new device. And that’s just the tip of the iceberg: Apple hit record numbers again this quarter, with massive sales of both iPhone 6 and Macs across the globe.

Here are the highlights from today’s third-quarter 2015 Apple earnings call.

Tim Cook reveals Apple Watch sales topped expectations


The Apple Watch may be a slow builder.

Apple didn’t officially announce any Apple Watch sales numbers during today’s earnings call, but according to Tim Cook, the company has already beat its own internal expectations.

While the official number of units sold remains a secret, the Apple exec said the number of Apple Watches sold in the first nine weeks was greater than the number of iPhones or iPads the company sold in the same period after they launched.

Apple earnings (and forecast) fall short of Wall Street estimates


Apple beat Wall Street's expectations, again.
Apple beat its own guidance but missed Wall Street's fevered expectations.
Photo: Apple

Apple’s earnings fell just shy of Wall Street’s expectations for third-quarter revenue despite continued strong sales of the iPhone 6, which helped the company bring in $49.6 billion in gross revenue and $10.7 billion in profit.

Perhaps even worse for AAPL, the company’s fourth-quarter revenue forecast fell short of analysts’ best guesstimates.

Liveblog: Apple’s Q3 2015 earnings bonanza


Apple earnings
What will today's Apple earnings call reveal?
Photo: Jim Merithew/Cult of Mac

Apple is set to report its financial results from Q3 2015 to investors this afternoon and, as usual, Cult of Mac will be here to liveblog all the action, from the numbers down to the analysts’ questions.

Apple Watch sales have been looming large in the minds of investors and analysts now that the device has been available for a full quarter. We don’t expect CEO Tim Cook or CFO Luca Maestri to announce the Watch sales as their own category, but there’s sure to be plenty of speculation as to whether the new wearable has met sales expectations.

Today’s earning’s call is set to kick off at 2 p.m. Pacific, but we’ll be kicking off the liveblogging party early with a breakdown of all the numbers. Bookmark this page and join us for the Apple earnings bonanza.