Liveblog: Apple’s make-or-break earnings call

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Life at Apple is great for Tim Cook.
Life at Apple is great for Tim Cook.
Photo: Jim Merithew/Cult of Mac

The stakes couldn’t be higher today for Apple’s first earnings report of 2016.

Depending on how well Apple’s holiday season went, the company could set new records for the most profits in a quarter by any company ever as well as total number of iPhones sold in any quarter.

Why Apple’s earnings call might be a shocker

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Apple raked in the cash last quarter.
Apple raked in the cash last quarter.
Photo: Jim Merithew/Cult of Mac

Apple is set to reveal how much money it made over the 2015 holiday shopping season, and per usual, it’s expected to be a record-breaker.

Tim Cook and Luca Maestri will dive into all the details of Apple’s Q1 2016 earnings report tomorrow at 2 p.m. Pacific but there’s really only one number Wall Street really wants to know: total iPhones sales. Even though Apple may record its highest earnings ever, some analysts are predicting that iPhone sales may have declined for the first time, which could send Apple’s stock price sinking.

Here are six things to watch for during Apple’s Q1 2016 earnings call:

Everything you need to know about Apple earnings for Q3 2015

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Good news for Apple investors today.
Record sales for Q3 2015.
Photo: Ken Teegarden/FlickrCC

We didn’t get Apple Watch numbers, but Tim Cook and Luca Maestri delivered plenty of good news about Apple’s current financials and future prospects during Tuesday’s earnings call. Amid all the canned statements and bewildering biz speak, they dropped some tantalizing tidbits.

Cook and Maestri teased us with plenty of bullishness — and a little debunking — about impressive Apple Watch sales and consumer responses to the new device. And that’s just the tip of the iceberg: Apple hit record numbers again this quarter, with massive sales of both iPhone 6 and Macs across the globe.

Here are the highlights from today’s third-quarter 2015 Apple earnings call.

Tim Cook reveals Apple Watch sales topped expectations

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The Apple Watch may be a slow builder.

Apple didn’t officially announce any Apple Watch sales numbers during today’s earnings call, but according to Tim Cook, the company has already beat its own internal expectations.

While the official number of units sold remains a secret, the Apple exec said the number of Apple Watches sold in the first nine weeks was greater than the number of iPhones or iPads the company sold in the same period after they launched.